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The Challenge
Lighthouses is a Belgian specialist in terrasoverkappingen, carports, glasschuiframen, and zonwering. The company is led by Kris Lauwers, who has been active in the world of terrace covers since 2001. His approach is deeply personal: he's present on every build site, from first conversation to final installation.
But the digital presence didn't match the craft. The website was outdated, had no brand consistency, no SEO strategy, and no way to track or convert online leads. For a company that earns trust through quality and personal service, the website was actively working against them.
The goal: build a digital presence as reliable and well-crafted as the terrace covers themselves.
What We Built
Brand Kit
Lighthouses had no visual identity. We created a compact brand system: logo, colour palette, typography, and application guidelines, all designed to communicate craftsmanship and premium positioning. The brand was applied consistently across the website, email signatures, business cards (with QR code to Google Reviews), and custom team polo shirts.
Full Website Redesign
We rebuilt the entire site in Next.js with dedicated pages for every service category: terrasoverkappingen, carports, glasschuiframen, zonwering, vliegenramen op maat, montage, and onderhoud & herstellingen.
The homepage was structured around a clear value proposition, product category overview, a transparent 6-step process section (from first call to aftercare), and trust signals. Each service page targets specific local search terms and is designed to convert visitors into qualified leads.
A realisaties (portfolio) page showcases completed projects, and the contact page features an optimized form with automated email follow-up.
Conversion Optimization: 20+ Improvements
After the initial build, we ran a systematic CRO review that resulted in over 20 actionable improvements. Many were implemented in the same sprint:
- Sticky phone CTA on desktop and mobile — one tap to call Kris directly
- Sticky navigation on scroll — always accessible
- Floating WhatsApp button — instant messaging for quick questions
- Contact form validation with inline feedback and submission confirmation
- Hero image optimization — LCP fix with fetchpriority and preload hints
- Static Google Maps with click-to-load for faster page performance
- FAQ section with ARIA-accessible accordion
- Skip-to-content link and improved image alt text for accessibility
- Auto-advancing hero slider replaced with static image (WCAG compliance)
SEO Foundation
We conducted keyword research covering the full product range — terrasoverkappingen, carports, glasschuiframen, zonwering — with a focus on long-tail local queries like "terrasoverkapping op maat Lier" and "glasschuiframen plaatsen."
Every page received optimized metatitles and descriptions. JSON-LD structured data (LocalBusiness and FAQPage) was prepared to improve rich results in search. Location landing pages for Antwerpen, Gent, and Mechelen were planned to expand geographic reach.
Analytics & Tracking
GA4 was set up with conversion tracking from day one. Google Business Profile optimization was initiated to capture local search visibility and drive reviews. Business cards with a QR code linking to Google Reviews were designed to accelerate social proof collection.