Redesign for second-hand design furniture webshop

TROC Leuven is a premium second-hand store that grew an international audience through its Shopify webshop. What began as a side channel turned into a major revenue stream, with collectors and design lovers from across Europe discovering the curated finds the team puts on the floor each week. As the business matured, the site started lagging behind the brand. The old Shopify template covered the basics, but it didn't reflect the quality of the products or the people behind them.