400,000 sku e-commerce migration from Tilroy to Shopify
- Client
- T'Hooft Buitengewoon
- Built with
- Shopify, Figma, Klaviyo
- Timeframe
- 3 months
- Services
- Migration, Shopify App Development, POS Integration
We migrated T'Hooft Buitengewoon from a split setup, a WordPress base site (thooft.com) and a Tilroy webshop plus POS (shop.thooft.com), to a single Shopify store that runs both e-commerce and point of sale. On top of it we built a fully custom theme structured around three worlds: Inspire, a visual-led catalogue, Shop, a webshop handling more than 400,000 product variations, and Studio, for clients who want T'Hooft to design their outdoor space. Each world has its own distinct look, yet transition animations tie them into one seamless whole that guides visitors from inspiration to purchase.
Product data, variants, customers and order history moved over in staged batches, with redirects mapped one to one so nothing dropped out of search. The register switched over in a single evening.
Consolidate a WordPress site and a Tilroy webshop plus POS into one platform, without losing SEO value or product data, while giving T'Hooft a storefront that matches the premium, design-led nature of their outdoor living brand. The catalogue is large and complex: more than 100,000 product variations that all needed to migrate cleanly and stay manageable.
A custom theme built around three worlds
Inspire is a visual-led catalogue, Shop handles more than 100,000 product variations, and Studio is for clients who want T'Hooft to design their outdoor space. Each world has its own distinct look, yet transition animations tie them into one seamless whole that guides visitors from inspiration to purchase.
01 Inspire
A visual-led catalogue
Editorial spreads and mood-driven collections, built to be browsed like a magazine rather than a grid of products.
02 Shop
100,000+ variations
Filters, colour swatches and mood entry points that make a catalogue this size feel navigable instead of endless.
03 Studio
Designed outdoor spaces
A quieter, slower world for clients who hand the whole space to T'Hooft, ending in a conversation rather than a cart.
Three apps that only make sense here
Off-the-shelf apps could not carry a catalogue this size or a showroom this personal, so we built our own.
Marketing and automation
We set up Klaviyo for email flows and campaigns, feeding it structured order and customer data so automations fire on the right moments. Behind the scenes, n8n automations connect the moving parts and keep data flowing between systems without manual work.
The result
T'Hooft went from two fragmented platforms to a single Shopify environment that runs their webshop, their POS and their brand story in one place. The three-world theme gives them a storefront as considered as the outdoor spaces they create, the custom apps deepen the customer relationship, and the automation layer keeps everything running quietly in the background.
400k
SKUs migrated
0
Hours downtime
3
Custom apps shipped
1
Platform, web and POS
How we got there
The decisions that shaped this project, in the order we made them. Open one to see what it answered.
WordPress base site and Tilroy webshop plus POS, merged into a single Shopify environment that runs both online sales and the in-store register.
A custom theme built as three connected spaces, Inspire, Shop and Studio, stitched together with transition animations that carry visitors from browsing to buying.
A large, complex catalogue moved without data loss and structured to stay fast, filterable and manageable.
A wishlist, a mood quiz and a rewards program, all built in-house to deepen the customer relationship and guide people to the right pieces.
Klaviyo email flows fed with structured data, and n8n automations keeping information moving between systems without manual work.
Before and after
Before
- Tilroy-based webshop
- Webshop on subdomain
- Hard to navigate
- Impossible to scale
After
- Custom designed webshop
- Scales infinitely
- With business processes in mind
