T'Hooft Buitengewoon

T'Hooft sells outdoor living the way it should be sold: slowly, in person, with a designer who knows your garden. Online, the brand told a different story. This is how we made the two match.

One brand, two websites, no way between them.

Visitors met T'Hooft on a WordPress site at thooft.com, then clicked through to a Tilroy webshop at shop.thooft.com that looked, felt and worked like a different company. Two platforms meant two content models, two versions of the stock and a brand that broke the moment someone went shopping.

The register in the Drongen showroom ran on that same Tilroy setup. So did 400,000 product variations, every frame, fabric, finish and size its own combination.

400,000 variations, and a till that could not stop.

Moving a catalogue that size is not the hard part. Keeping it fast to filter afterwards, keeping years of search traffic on the right pages, and doing it without closing the shop for a day: that is the job.

Three worlds, one store.

We built one Shopify store that runs both the webshop and the register, with a custom theme split into three worlds that each do one thing well:

• Inspire, for wandering through the T'Hooft universe before you think about a product.
• Shop, for filtering 400,000 variations fast and checking out online or at the counter.
• Studio, for clients who want T'Hooft to design the whole garden. It ends in a conversation, not a cart.

Transitions carry you from one world to the next, so it never feels like leaving the site. Which was the whole problem in the first place.

Apps no store sells.

An outdoor space takes weeks to choose. So we wrote three apps for T'Hooft alone: a wishlist that follows a client from phone to laptop to the showroom counter, a mood quiz that turns taste into a starting point, and rewards that count the showroom as well as the webshop.

Underneath, Klaviyo gets clean order and customer data so its flows fire at the right moment, and n8n moves information between systems so nobody retypes anything.

Moved in batches, switched in one evening.

Products, variants, customers and order history came across in stages, each one checked before the next began. Every old URL got its own redirect, so nothing fell out of Google. The register switched over in a single evening. Nothing broke. Kickoff to launch: three months.

One place for the whole brand.

Webshop, register and brand story now live in one Shopify store. The site finally looks as considered as the gardens T'Hooft designs, the apps keep clients close between visits, and the automations run quietly in the background.