Building Shopify storefronts and apps, built to last.
Whether you are a small starting business or one with big catalogs, deep variant logic and markets in more than one language: you are welcome. Our builds are focused on sharp architecture, clean Liquid, fast by default and structured to rank from the first line.
We don't do templates
Most Shopify agencies sell you a theme and hope the catalog fits. We start from the data model: how products, filters and templates relate. At scale, the catalog is the architecture. From there on we build the custom theme.
At 6th Man, we focus on complete builds. We build with clean code, smart structure and a focus on scale. This means no functionality has to be patched later onto a theme it was never meant to run on.
You are in the right place if
The five firestarters that spark almost every new Shopify build we do.
Deep variants, bundles, prices per market: each one arrives as another extension, so the rules end up living in five places and none of them is the source.
Stock, prices and orders already live somewhere else. The store has to read from that system instead of keeping a second copy of the truth, and the sync has to survive a catalog that changes every day.
Campaign pages, a new collection, a landing page for a fair next month. If every change is a ticket, the site moves at the speed of someone else's backlog. The templates are built so your team can compose, not only edit text.
A theme flattens it. Type, motion and layout carry as much of a brand as the logo does, and almost none of that survives being fitted into someone else's grid.
The store works, but the next step is an app, a portal or a piece of logic Shopify does not ship. We build on what is already there rather than starting the whole thing again.
Two ways we build on Shopify.
Both start with the same intro call, and both end with something your team can actually run.
Storefront development
The store itself: templates, collections, product logic and checkout, written in clean Liquid on an architecture that matches your catalog instead of a theme's idea of it.
- A front-end that matches your brand
- A menu that helps your customer
- Markets, currencies and languages
App development
The part Shopify does not ship. A private app, a customer portal, or the integration that keeps your ERP, PIM or POS and the store telling the same story.
- Custom apps, built for you
- Integrations with the PIM and ERP of your choice
- Checkout and admin extensions
Not sure which of the two you need? That is exactly what the intro call is for.
Teams we play for.
What you get with every build.
Six things every build includes, whether or not they were on the brief.
Migration support.
MigrationCatalogue, redirects and customer data, carried across in one piece.
Moved170,000+ variants, with the rankings intact.An SEO audit.
SEOBefore a line of code is written, because it is what sets the structure of the build.
Structure firstURLs and redirects decided before development starts.A playbook.
PlaybookEvery decision written down, and a workshop to hand it over properly.
DocumentedA workshop, so your team can run it without us.You own the code.
OwnershipOn the final payment it is yours, in your own repository. No lock in.
No lock-inYours the moment the invoice is paid.A sprint rhythm.
SprintsMonthly or two-weekly sprints, each closing on a check in rather than an invoice.
PredictableA check-in at the end of every sprint.Tracking that works.
TrackingGA4, Search Console and consent, set up and verified rather than assumed.
VerifiedLive from day one, not bolted on later.
Design, dev, grow. Same partner for all three.
We've built this before.
170k+
Variants live on Shopify, and still fast.
Built by the same team that grows the store.
Architecture, code and SEO in one place, from the first template to the first ranking check after launch.
Lighthouses
Website redesign & brand for Lighthouses
- Branding
- Web development
- UI/UX Design
Common questions about a custom build.
Not seeing your question here? A free intro call will settle it, no obligation.
Most builds run 8 to 14 weeks from the audit to launch, depending on catalog size and how much has to be integrated with systems you already run.
It follows the scope rather than a price list. The intro call and the audit are what turn a range into a number, and both happen before you commit to anything.
A theme is a set of decisions someone else made about a catalog that is not yours. It carries you a long way and then stops, and every workaround after that point is paid for twice.
Fewer of them. Anything that is core to how you sell belongs in the build, where it can be fast and consistent. Apps stay for the things that genuinely are somebody else's job.
That is what the templates are built for. Your team composes pages from sections rather than editing text in a layout only a developer can change, and the handover includes a workshop.
You do, in your own repository, from the final payment. No lock in, and nothing that only we can maintain.
The opposite, when the structure is decided first. URLs, templates and internal linking are set in the audit before a line of code is written, and the index is watched for weeks after launch.