The words, defined.

A 301 redirect permanently sends visitors and Google from an old URL to a new one. It is how you keep your rankings through a migration or a new URL structure.

3D Secure lets the bank check that the payer really is the cardholder. How 3DS2 works in your Shopify checkout, with liability shift and conversion impact.

An A/B test compares two versions of a page, ad or element to see which performs better, helping digital teams make data-driven optimisation decisions.

What is an acquirer, how does it differ from an issuer, a gateway and a payment provider, and who is the acquirer when you use Shopify Payments?

Ad Quality Score is a key metric in Google Ads that affects your ad rank and cost per click. Learn what drives it and how to improve it for better ROI.

Advantage+ is Meta’s AI driven ad suite that automates targeting, creatives and placements to scale Facebook and Instagram campaigns more efficiently.

What is Adyen, how does Adyen work on Shopify and what does Interchange++ cost? Requirements, limitations and when Adyen beats Shopify Payments.

In agentic commerce, an AI assistant finds, compares and buys products for your customer. How it works, what Shopify is building and how to get your store ready.

AI Overview is an AI-generated answer box in search that reshapes SEO, clicks and visibility. Learn how it works and how to optimise your site for it.

Learn what an analytics tool is, how it works and why it matters for B2B and e-commerce teams that want data driven, profitable growth.

Anchor text is the clickable text in a link that guides users and signals relevance to Google. Learn types, risks, and best practices for SEO impact.

API stands for application programming interface, a standard way for software systems to talk and share data. Learn how an API empowers modern growth teams.