SEO & SEA

Discovering organic search opportunities for Haystack

We guided Haystack through a Sprint 0, uncovering untapped organic search opportunities. This foundation gave them a clear SEO roadmap to grow visibility and attract their ideal audience.

Tools & Tech used

Google Search Console
Google Analytics
Microsoft bing
Semrush
SISTRIX

Project overview

Haystack, a brand and marketing insights company, wanted to understand how to grow organic visibility and attract their ideal audience through search. Before diving into execution, 6th Man Digital guided them through a Sprint 0 — a strategic discovery phase designed to uncover untapped SEO opportunities and build a clear, actionable roadmap.

We conducted a full SEO audit, keyword and intent mapping, and competitor gap analysis to pinpoint where Haystack could win in search. The process revealed valuable content opportunities, technical improvements, and messaging gaps that could unlock long-term organic growth.

No items found.

Result

Through the Sprint 0, Haystack gained a clear and data-backed SEO roadmap — knowing exactly which keywords to target, what content to build, and how to improve visibility.

This foundation allowed their marketing team to confidently plan, prioritize, and align SEO efforts with broader brand goals.

The result: clarity, focus, and a roadmap built for measurable organic growth.