What we learn on the job, written down.
Guides, playbooks and field notes on Shopify, rankings and replatforming. Written by the people doing the work, not by a content desk.
Articles9, 9
Longer pieces on the work: what we do, why we do it that way, and what it cost to find out.
All articlesGlossary49, 49
Every term that comes up in a build, a migration or a growth sprint, explained without the jargon it usually hides behind.
All termsLatest articles.
- Migration
Technical SEO migration: redirects, canonicals and crawl budget made simple
Plan your SEO migration without losing rankings. A practical checklist, tools, costs and growth strategy for founders, marketers and e-commerce teams.
Wout Blockx
- Platform
- Shopify
10 Things That Surprised Me in Shopify’s Winter '26 Update and What It Means for Your Store
Deep dive into Shopify Winter '26 update: AI, experiments, checkout and catalog changes, plus what they mean for growth, ROAS and ecommerce teams.
Arthur Lauwers
- Ads
- Ecommerce SEO
- Tracking and data
Performance Max explained: assets, audience signals, and control levers
Learn what Performance Max is, how it works across Google channels, which assets and audience signals to use, and what control levers still matter.
Arthur Lauwers
Latest terms.
Website migration
Website migration means making major structural or technical changes to a site while protecting SEO, traffic and conversions. Learn how it works and key steps.
- Platform
- Shopify
- Migration
Wout BlockxCrawl budget
Crawl budget is how much crawling search engines allocate to your site. Learn how it works, why it matters and how to optimise it for SEO growth.
- Ecommerce SEO
- Platform
Wout BlockxFeatured snippet
A featured snippet is Google’s position zero result that shows a direct answer above organic listings. Learn how featured snippets work and why they matter.
- AI search
- Ecommerce SEO
Arthur Lauwers