Before you put resources into SEO, you need direction. Our Sprint 0 is where strategy meets structure. We create a data-driven starting point that sets your entire SEO and GEO up for success. We benchmark your brand against competitors, uncover SEO and AI visibility gaps, define your keyword and content strategy, and hand you a clear action plan to grow.
This is not just research, this is a roadmap that makes every next move easier.
In all honesty, our Sprint 0's are, well, pretty insane!
Trusted by 20+ top companies.
We start with insights, not guesses, analyzing your competitors, keywords, and technical setup to build on solid ground.
Every recommendation ties back to your business goals, ensuring your growth plan is focused, actionable, and measurable.
We future-proof your site with structured data, LLM optimization, and content formats designed to perform in AI search.
Your Sprint 0 deliverables aren’t just one-time insights, they’re the blueprint for sustainable, long-term SEO success.
By doing audits over and over again, we learned what was missing. You can't do SEO based on 'keyword research' from Semrush. You need hundreds if not thousands of keywords analysed on SERP, intent and potential.
Curious how we do it?
In the past, we saw a lot of companies falling back into Semrush 10/day free searches. We knew something was wrong. SEO simply is a LOT more than just a keyword. We start with Sprint 0 to make sure we understand your business. Your goals. Your market!
Once Sprint 0 is complete, we move fast. The insights become todo's: SEO content creation, AI visibility setup, technical implementation, and campaign scaling. From that foundation, we build momentum turning your strategy into sustained growth.
We analyze your entire competitive landscape across key markets: who ranks, why they rank, and what levers drive their visibility.
From backlink strength and domain authority to keyword gaps, traffic sources, and even what CMS they use. We even go so far we analyse who is on their team!
This audit shows exactly where you stand and where you can win.
You get a clear, data-driven picture of your market position and the fastest path to outrank your competitors. Whether these are direct oppononents or websites you are sharing the SERP with: you'll know what they are about!
Now we know where the opportunities are, it's time to talk content!
We'll turn insights into structure.
From feature pages and industry use cases to glossaries, integrations, and programmatic content: we design a pillar content system that fuels both SEO and AI visibility.
You get a blueprint for scalable content creation that builds topical authority and drives consistent organic growth. You'll know exactly what to build.
All insights come together in a clear, actionable plan. We define your next sprints: content to create, pages to build, backlinks to earn, and technical fixes to prioritize. You leave Sprint 0 with a focused, prioritized roadmap: no fluff, just a step-by-step plan for measurable growth.
After analysing the SEO of your competitors, we identify every keyword that matters to your business: from high-intent commercial terms to educational and discovery-stage queries. Most of the time, we cross the 800 keyword mark with ease.
Using our proprietary ranking chance formula, we highlight where you can realistically compete and grow fastest. You walk away with a prioritized keyword roadmap, built to drive both quick wins and sustainable traffic growth.
Of course, we can't forget about technical SEO.
We assess your website’s technical health and AI readiness.
From crawl depth and site speed to schema markup, metadata, and llms.txt configuration, we make sure your content is discoverable not just in Google, but in AI-powered search engines like ChatGPT, Perplexity, and Copilot.
We'll do prompt analysis and response analysis, to make sure your brand is well understood by the GPTs.
Your brand becomes structured, crawlable, and recognizable by both users and AI models, a competitive advantage most brands miss.
Finally, we walk you through every deliverable: aligning teams, tools, and timelines for execution. Whether we continue into Sprint 1 together or hand off to your internal team, you’re fully equipped to move from strategy to scale. Clarity, alignment, and confidence.
Everyone knows what’s next and why it matters.
Sprint 0 is where we uncover what’s working, what’s missing, and where the biggest growth opportunities lie.
Instead of guessing your next move, we give you a data-backed roadmap that aligns your marketing, SEO, and content efforts from day one.
It’s how smart teams move faster and scale smarter. It's your unfair advantage.
Don’t start building or writing until the foundation is solid.
Sprint 0 ensures every action is tied to your goals, so no effort or budget is wasted.
We benchmark your brand against top players in your space, revealing where you stand and exactly how to outperform them.
From keywords to structure, Sprint 0 defines what content to create, how to create it, and why it matters for your growth and visibility.
Make stuff that helps people!
We make your brand discoverable in the next era of search: ChatGPT, Perplexity, and Copilot by structuring your site for LLMs from day one.
You'll get all the prompts we use to check how you are performing.
By knowing what works before you scale, you save time, money, and energy. Every sprint after this moves with purpose and precision. A lean methodology!
Sprint 0 isn’t just a strategy phase, it’s your growth blueprint. What you learn here powers every marketing sprint that follows.
Sprint 0 identifies why. Maybe you’re targeting the wrong keywords, missing structured data, or competing in overly saturated spaces. We map out where your real opportunities lie and what needs to change to start climbing the rankings.
Perfect timing. A sprint 0 typically happens BEFORE you start building.
From SEO structure and metadata to content strategy and AI-readiness, we make sure your new site launches with a built-in growth plan.
Most teams operate in a bubble. Sprint 0 benchmarks your brand against top competitors, showing exactly who’s winning, why and how. With that clarity, your next moves aren’t shots in the dark, they’re precision strikes.
Sprint 0 is not a report that collects dust. It’s a 360° action plan that turns strategy into execution within weeks. You’ll know exactly what to build, fix, and publish next, no waiting, no guesswork.
Arthur and his team built a website for us from scratch that is seamlessly integrated with all the new tools needed to compete effectively with our colleagues.
The dedication, drive, and knowledge that Arthur brings to the table. A true expert in his field, he always works in a very well-founded manner. He ensures that you achieve results and also explains in clear language how the results were achieved and where there is still room for improvement. His eye for detail and the speed and openness of mutual communication were excellent.
Sixthman assisted us with a specific recruitment campaign. We were very surprised by the speed of the results!
Sixth Man worked very proactively and meticulously on our campaigns. They provided a total package, from setting up the advertisements to management and detailed reporting.
