Before you scale, you need direction. Sprint 0 by 6th Man is where strategy meets structure, a data-driven starting point that sets your entire marketing up for success. We benchmark your brand against competitors, uncover SEO and AI visibility gaps, define your keyword and content strategy, and hand you a clear action plan to grow. It’s not just research, it’s the roadmap that makes every next move count.
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We start with insights, not guesses, analyzing your competitors, keywords, and technical setup to build on solid ground.
Every recommendation ties back to your business goals, ensuring your growth plan is focused, actionable, and measurable.
We future-proof your site with structured data, LLM optimization, and content formats designed to perform in AI search.
Your Sprint 0 deliverables aren’t just one-time insights, they’re the blueprint for sustainable, long-term marketing success.
Over the years, we’ve perfected data-backed, SEO-driven growth strategies that turn visibility into real traction. In the game of growth, a solid foundation changes everything. Ready to build yours together?
Sprint 0 exists to eliminate guesswork. Before jumping into execution, we map the full landscape: your competitors, keywords, technical setup, and growth levers to make sure every action that follows is grounded in strategy, not assumptions. It’s how we make marketing scalable, measurable, and built to last.
Once Sprint 0 is complete, we move fast. The insights become execution: SEO content creation, AI visibility setup, technical implementation, and campaign scaling. From that foundation, we build momentum turning your strategy into sustained growth.

We analyze your entire competitive landscape across key markets: who ranks, why they rank, and what levers drive their visibility. From backlink strength and domain authority to keyword gaps and traffic sources, this audit shows exactly where you stand and where you can win. You get a clear, data-driven picture of your market position and the fastest path to outrank your competitors.
We turn insights into structure. From feature pages and industry use cases to glossaries, integrations, and programmatic content: we design a pillar content system that fuels both SEO and AI visibility. You get a blueprint for scalable content creation that builds topical authority and drives consistent organic growth.
All insights come together in a clear, actionable plan. We define your next sprints: content to create, pages to build, backlinks to earn, and technical fixes to prioritize. You leave Sprint 0 with a focused, prioritized roadmap: no fluff, just a step-by-step plan for measurable growth.
Next, we identify every keyword that matters to your business: from high-intent commercial terms to educational and discovery-stage queries. Using our proprietary ranking chance formula, we highlight where you can realistically compete and grow fastest. You walk away with a prioritized keyword roadmap, built to drive both quick wins and sustainable traffic growth.
We assess your website’s technical health and AI readiness. From crawl depth and site speed to schema markup, metadata, and llms.txt configuration, we make sure your content is discoverable not just in Google, but in AI-powered search engines like ChatGPT, Perplexity, and Copilot. Your brand becomes structured, crawlable, and recognizable by both users and AI models, a competitive advantage most brands miss.
Finally, we walk you through every deliverable: aligning teams, tools, and timelines for execution. Whether we continue into Sprint 1 together or hand off to your internal team, you’re fully equipped to move from strategy to scale. Clarity, alignment, and confidence. Everyone knows what’s next and why it matters.
Every winning marketing strategy starts with clarity. Sprint 0 is where we uncover what’s working, what’s missing, and where the biggest growth opportunities lie. Instead of guessing your next move, we give you a data-backed roadmap that aligns your marketing, SEO, and content efforts from day one. It’s how smart teams move faster and scale smarter.
We don’t start building or writing until the foundation is solid. Sprint 0 ensures every action is tied to your goals, so no effort or budget is wasted.
We benchmark your brand against top players in your space, revealing where you stand and exactly how to outperform them.
From keywords to structure, Sprint 0 defines what content to create, how to create it, and why it matters for your growth and visibility.
We make your brand discoverable in the next era of search: ChatGPT, Perplexity, and Copilot by structuring your site for LLMs from day one.
By knowing what works before you scale, you save time, money, and energy. Every sprint after this moves with purpose and precision.
Sprint 0 isn’t just a strategy phase, it’s your growth blueprint. What you learn here powers every marketing sprint that follows.
Sprint 0 identifies why. Maybe you’re targeting the wrong keywords, missing structured data, or competing in overly saturated spaces. We map out where your real opportunities lie and what needs to change to start climbing the rankings.
Perfect timing. Sprint 0 lays the groundwork before the first line of code or copy is written. From SEO structure and metadata to content strategy and AI-readiness, we make sure your new site launches with a built-in growth plan.
Most teams operate in a bubble. Sprint 0 benchmarks your brand against top competitors, showing exactly who’s winning and how. With that clarity, your next moves aren’t shots in the dark, they’re precision strikes.
Sprint 0 is not a report that collects dust. It’s a 360° action plan that turns strategy into execution within weeks. You’ll know exactly what to build, fix, and publish next, no waiting, no guesswork.