Marketing for coaching
Coaching runs on trust and proof. Marketing for coaching must create authority and a steady pipeline, not just noise. Referrals help, but growth stalls without a clear offer and system. At 6th Man, we plug in as your marketing team. We clarify your niche and offer, then build a simple system that turns attention into booked sessions. You get strategy and hands-on execution, fast. We focus on outcomes you can measure, like cost per lead and cost per booked call.
Trusted by 20+ top companies.
Growth in high-ticket e-commerce requires more than ads or SEO alone. At 6th Man, we bridge media, data, and development, so nothing falls between the cracks. Figuring out how to work with such little data, is something we have done 10 times before.
How we help coaching grow
Strategic clarity
We define your ideal client, sharpen your offer, and set a focused plan that guides every channel.
We build a clear path from click to booked session, with pages, pricing, and proof that convert.
Offer and funnel design
Content and authority
We turn your expertise into consistent content that builds trust and attracts qualified coaching demand.
We capture demand with paid search and social, and grow compounding traffic with SEO.
Paid acquisition and SEO
Average core web vitals score of websites we build
Ad spend in the last three years
Impressions from organic rankings in Google in 2024
5 star reviews on Google and Sortlist
Why coaching needs a different approach
Selling coaching is selling outcomes, not features.
Trust takes time, competition is crowded, and generic tactics rarely convert. We focus on offer clarity, proof, and a frictionless booking flow.
Launch fast, test weekly, and scale what the data proves.
We integrate with your team
Expect senior marketers in your Slack, on your standups, and accountable to weekly results.
What we bring to the game
Think of us as your secret weapon. We are quick to implement, efficient and always one step ahead in the race to dominate your market.
SEO
We don’t just drive traffic, we steal market share.
SEA
Every euro spent needs to contribute.
Paid Social
Data-driven strategies built for bottomline results. Dominate social media.
Webshops
Data-driven webshops built for bottomline results.
Websites
User-central design combined with conversion optimized development.
Automation
No wasted time, no wasted budget. Automate reports, slidedecks, proposals, summaries etc.
What
marketing team on demand
really means
We integrate with your team
We don’t work for you, we work with you. Our experts plug directly into your marketing operations, aligning with your tools, goals, and workflows. You get the speed and collaboration of an in-house team, without the hiring hassle.
Need us in your office? We’ll be there. Prefer to keep it remote? That works too. Our flexible setup means we adapt to your needs, not the other way around.
Remote or on-site, whatever gets results
No middlemen. Direct access to experts.
You work directly with the people doing the work: strategists, designers, developers, and growth specialists. No account managers, no layers, no lost context. Just clear communication and fast action.
Technical, creative, and strategic minds under one roof. From marketing automation and CRM to content, performance, and design, our team combines every skill you need to move the needle. That’s how we cover more ground and deliver faster.
One team, all the expertise you need
Case Studies
Step into our cases, where each success story is a game-winning play that proves our strategies deliver the ultimate competitive edge.
Discovering organic search opportunities for Haystack
We guided Haystack through a Sprint 0, uncovering untapped organic search opportunities. This foundation gave them a clear SEO roadmap to grow visibility and attract their ideal audience.
Realtime auction application for Mercedes
We created a real time auction web application to use during the stars&fashion event of Mercedes VDH.
Website redesign for MDH
MD Hospitality had an outdated website that was difficult to manage. The result: a modern, fast, and fully CMS-driven website in three languages (NL/FR/EN), ready for growth.
Website Development for Antiquair Online
Antiquair Online had an outdated site without a clear SEO foundation. The request: a Webflow website with a unique vintage look, optimized for organic growth and easy management.
Website redesign for ISL
Inboedelservice Leuven had an outdated website that converted poorly and was difficult to manage. The request: a modern, fast, and fully CMS-driven website with a focus on conversion and subtle animations.
Lead generation For SCALARA
The German proptech startup SCALARA needed a new stream of leads. We used SEA and SEO to gather them. The results speak for themselves.
(Anonymized) Lead generation for a local moving company.
On january 1st, we started a lead generation campaign using SEO and SEA for a local moving company. We consistently grew the amount and lowered the cost through smart landingpages, SEO and SEA.
Kramon
The internation renowed photographer and author Kristof Ramon, needed a webshop to sell his books and prints. We made sure all technicalities were spot on.
SEO for deplantrekkers.com
On january 1st 2023, deplantrekkers.com started a trajectory with us with 1 simple goal: get more relevant organic traffic to grow the brand. The results? They are the biggest non-chain and non-farmer owned webshop in BeNeLux. We used SEO, SEA, automation and custom shopify developement on the webshop to get there.
Why choose 6th Man for coaching
You get a clear plan, fast execution, and full-funnel ownership. We focus on booked calls and revenue, not vanity metrics.
Senior-only team
Work directly with operators who have scaled expert-led businesses and coaching brands.
Speed to launch
We stand up strategy, pages, and campaigns in days, not months.
Offer-led strategy
We align your niche, pricing, and proof so marketing converts.
Full-funnel execution
From positioning to ads, content, email, and CRM, we run the engine end to end.
Transparent metrics
We track cost per lead, cost per booked call, and close rate so you see ROI.
Flexible engagement
Plug us in alongside your team or let us run point, with a clear scope and cadence. Ready to build a predictable pipeline of coaching clients? Let’s talk [Contact us].
Average rating based on 20+ reviews
Arthur and his team built a website for us from scratch that is seamlessly integrated with all the new tools needed to compete effectively with our colleagues.
The dedication, drive, and knowledge that Arthur brings to the table. A true expert in his field, he always works in a very well-founded manner. He ensures that you achieve results and also explains in clear language how the results were achieved and where there is still room for improvement. His eye for detail and the speed and openness of mutual communication were excellent.
Sixthman assisted us with a specific recruitment campaign. We were very surprised by the speed of the results!
Sixth Man worked very proactively and meticulously on our campaigns. They provided a total package, from setting up the advertisements to management and detailed reporting.
