The German proptech startup SCALARA needed a new stream of leads. We used SEA and SEO to gather them. The results speak for themselves.
SCALARA, a German proptech startup, needed a reliable and scalable stream of inbound leads to fuel their growth. Competing in a fast-moving real estate technology space, the challenge was clear: reach high-value prospects efficiently and stand out in a competitive market.
Our team built an integrated SEO and SEA strategy focused on capturing both short-term paid traffic and long-term organic visibility. We identified intent-driven search terms, optimized ad copy and landing pages, and built a foundation for organic rankings through technical SEO and relevant, localized content.
The results speak for themselves: SCALARA achieved a strong, consistent stream of qualified leads, while the cost per acquisition steadily decreased month over month. Organic visibility grew as SEO efforts compounded, complementing paid campaigns and ensuring sustainable growth.
With a balanced mix of performance marketing and content-driven SEO, SCALARA now enjoys a predictable, high-quality lead funnel that supports its expansion in the European proptech market.
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