Arthur Lauwers

Founder

I am an advocat of digital & tech, disciplined entrepreneurship and essentialism. I am a high energy individual with a special interest in go-to-market strategy, advertising, e-commerce and brand management.

Articles

September 22, 2025
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SEO & SEA
DTC Marketing

SEO for crafts: practical steps that actually sell

SEO for crafts: actionable steps to fix product titles, optimise images, add schema, and follow a 90-day roadmap to increase organic traffic and sales.

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September 22, 2025
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Design & Development
SEO & SEA

Custom CMS SEO migration: a practical checklist

Step-by-step Custom CMS SEO Migration checklist: audits, redirect maps, metadata, staging tests and post-launch monitoring to protect traffic and rankings.

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September 22, 2025
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Automation

Wanneer gebruik je een data cleanroom in marketing?

Praktische gids voor Belgische marketeers: wanneer een data cleanroom inzetten, concrete use cases, MVP-implementatie en GDPR-checklist. Inclusief beslisboom en quick wins.

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September 22, 2025
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B2B Marketing

Five ideal customer profile examples for B2B and SaaS

What is an Ideal Customer Profile: five B2B SaaS ICP examples, step-by-step build, simple scoring, and quick validation tests to shorten sales cycles.

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