.jpeg)
I am an advocat of digital & tech, disciplined entrepreneurship and essentialism. I am a high energy individual with a special interest in go-to-market strategy, advertising, e-commerce and brand management.
Arthur Lauwers is a digital marketing strategist and entrepreneur with a passion for helping complex businesses grow through clarity, creativity, and measurable results.
As the founder of 6th Man, a marketing team-on-demand, and Factor 6, an AI-driven SEO automation platform, he helps brands simplify their marketing, scale their output, and achieve tangible performance.
You can read his substack here.
Arthur combines strategic thinking with hands-on execution, blending experience across SEO, advertising, and go-to-market strategy. His work bridges marketing and technology, helping organizations move faster and smarter, without the overhead of traditional agencies.
I am obsessed with time to publish, with time to live, with speed. I think it's the most underused asset small teams have. 6th Man unlocks speed.
You wanted this done yesterday? We'll do it today. There is so much to test and try - and digitally this is possible. You just need capacity to do it. Capacity on demand.
If someone asks me what 6th Man does, I should answer 'we bring expertise and speed to marketing teams'. Because that's the real value.
You can read all about it here.
A plug-and-play marketing team delivering strategy, execution, and technology for ambitious companies such as Doccle, Scalara, Qteal, Haystack Consulting, and Antiquair Online.
A SaaS platform that enables non-technical marketing teams to generate CMS-ready, internally linked SEO content from a single keyword.
Bootstrapped and developed by 6th Man.
Award-winning urban plant store in Leuven, combining e-commerce and retail with a strong local brand.
De Plantrekkers is an omni-channel retail-concept that has been tested and proven.
We're a plant store focussed on people that live in the city, by offering them everything they need, to have thriving plants in their apartments or dorms.
In March 2022 we opened our first permanent store in the biggest shopping street of Leuven at Bondgenotenlaan 90.
Managed data-driven advertising campaigns for the largest Belgian agencies.
While reading the Lean Startup, I realised how easy it was to test business online. I just had to start something. A Shopify for €30 a month all of a sudden became a brainless decision.
My first introduction to business strategy
Learn how LinkedIn ads work, what they cost, and how to build data-driven campaigns that generate B2B leads and revenue for your business.
Read more >.jpg)
Compare multivariate tests vs A/B tests, see examples for landing pages, Meta ads and Google search ads, and learn when each method fits your goals.
Read more >
Curious about the year of the top domains in SEO in Belgium? We analysed the 150 domains with the highest visibility. Read all about it here.
Read more >
Looking for the best free SEO tool? See how 6th Man’s SEO Chrome extension stacks up against Google, Moz, Ahrefs and more, with clear picks by use case.
Read more >
Deep dive into Shopify Winter '26 update: AI, experiments, checkout and catalog changes, plus what they mean for growth, ROAS and ecommerce teams.
Read more >
Learn how DV360 billing works: media costs, platform fees, ROC, DST, third party tools and client markups, with clear examples and ways to cut waste.
Read more >Learn what an insertion order is, which elements it should include, and why it matters for transparent, results driven digital advertising campaigns.
Read more >Discover what a line item is in digital advertising, how it works in campaigns, and why it matters for B2B and e‑commerce growth teams.
Read more >A featured snippet is Google’s position zero result that shows a direct answer above organic listings. Learn how featured snippets work and why they matter.
Read more >Learn what retention rate is, how to calculate it, and why it is critical for B2B and e‑commerce growth, profitability and long term customer value.
Read more >Learn what significance means in business and marketing, how statistical significance works in experiments, and why it matters for confident decisions.
Read more >Cross sell is the tactic of offering complementary products or services to increase order value. Learn how to apply cross sell in e‑commerce and B2B.
Read more >Upsell is a sales technique that upgrades a customer to a higher value option. Learn how upsell increases order value and long term revenue in digital.
Read more >Freemium is a pricing model with a free tier and paid upgrades. Learn how freemium works, when to use it and how to turn free users into revenue.
Read more >Discover what churn rate is, how to calculate it and why it is crucial for B2B and e‑commerce growth, from customer churn to revenue and net churn.
Read more >ARR, or Annual Recurring Revenue, measures predictable yearly subscription income. Learn what ARR includes, how to calculate it, and why it matters.
Read more >MRR, or Monthly Recurring Revenue, tracks predictable monthly income from subscriptions. Learn how MRR is calculated and why it matters for growth.
Read more >A pillar page is a comprehensive hub page on one core topic that links to related subtopics, boosts topical authority and strengthens your SEO strategy.
Read more >Discover what the customer journey is, the key stages, touchpoints and metrics, and how to use it to drive smarter, more predictable growth.
Read more >Keyword cannibalisation happens when several pages compete for the same keyword. Learn what it is, why it hurts SEO, and how to fix it fast.
Read more >Short-tail keywords are broad 1–3 word search phrases with high volume and mixed intent. Learn how to use them in SEO and paid search for growth.
Read more >Learn what long-tail keywords are, why they convert better than broad terms, and how to use them in SEO and paid search for higher quality traffic.
Read more >Learn what a multivariate test is, how it differs from A/B testing and when to use it to optimise ads and landing pages for faster, data driven growth.
Read more >An A/B test compares two versions of a page, ad or element to see which performs better, helping digital teams make data-driven optimisation decisions.
Read more >Ad Quality Score is a key metric in Google Ads that affects your ad rank and cost per click. Learn what drives it and how to improve it for better ROI.
Read more >Learn what an analytics tool is, how it works and why it matters for B2B and e-commerce teams that want data driven, profitable growth.
Read more >Crawlability is how easily search engines access and scan your site. Learn how it works, what affects it, and how to improve crawlability for SEO growth.
Read more >Indexability is the ability of your pages to be stored in a search index and appear in results. Learn what affects it and how to fix common issues.
Read more >Discover what a CMS item is, how it structures your content in collections, and why it matters for SEO, scalability and digital growth teams.
Read more >A payment provider processes online payments for your webshop or B2B site. Learn how it works, key features, and what matters when you scale.
Read more >Discover what a press release is, how it works and how to use it for PR, SEO and growth in B2B and e-commerce marketing.
Read more >A footer is the bottom section of a website with repeated, supporting information. Learn how a footer improves navigation, trust, SEO and conversions.
Read more >Conversion rate shows how many visitors turn into customers or leads. Learn the formula, why it matters and what really drives better performance.
Read more >Keyword volume is the average number of monthly searches for a term. Learn how to use keyword volume to prioritise SEO and paid search opportunities.
Read more >Learn what an LLM (large language model) is, how it works and how it can boost SEO, content and campaigns for modern B2B and e‑commerce teams.
Read more >Keyword Difficulty explained in clear language. Learn how tools calculate it, how to use it in your SEO strategy, and which keywords to target first.
Read more >Anchor text is the clickable text in a link that guides users and signals relevance to Google. Learn types, risks, and best practices for SEO impact.
Read more >Advantage+ is Meta’s AI driven ad suite that automates targeting, creatives and placements to scale Facebook and Instagram campaigns more efficiently.
Read more >Learn what a sprint is, how it works in agile and Scrum, and how focused work cycles help B2B and e‑commerce teams move faster with predictable growth.
Read more >Learn what an HTML5 banner is, how it works and why it outperforms static banners in modern display and programmatic advertising campaigns.
Read more >Return on Investment (ROI) shows how much profit you earn for every euro invested. Learn the formula, examples and how to use ROI for smarter growth.
Read more >Retargeting shows ads to people who already visited or engaged with your brand. Learn how retargeting works and how to use it for higher ROI.
Read more >A sitemap is a structured file that lists your key URLs for search engines. Learn how a sitemap improves crawling, indexing and SEO for growing sites.
Read more >Copywriting is persuasive writing that drives action across websites, ads and emails. Learn how strong copywriting turns traffic into leads and revenue.
Read more >Learn what a metadescription is, how it shows in Google results, and how to write strong snippets that boost clicks and support your SEO strategy.
Read more >Public Relations (PR) is the strategic management of brand reputation through earned communication. Learn how PR supports growth, trust and SEO.
Read more >Discover what an e-mail signature is, what to include, and how to use it as a simple but powerful branding and marketing asset for your business.
Read more >Learn what a .io domain is, why tech startups and B2B SaaS brands use it, and how it impacts SEO, branding and growth focused marketing.
Read more >API stands for application programming interface, a standard way for software systems to talk and share data. Learn how an API empowers modern growth teams.
Read more >AI Overview is an AI-generated answer box in search that reshapes SEO, clicks and visibility. Learn how it works and how to optimise your site for it.
Read more >Discover what an app store is, how it works, and how B2B and ecommerce teams can use app stores as a growth channel for acquisition and revenue.
Read more >A CMS lets you create and manage website content without code. Learn how a CMS works, key types, and how it impacts SEO, speed and growth.
Read more >A URL is the web address of a page or file. Learn how URL structure works, why it matters for SEO and analytics, and how to keep URLs clean and scalable.
Read more >Shopify is a hosted e-commerce platform for building and scaling online stores. Learn how Shopify works, its key features, and when it is the right fit.
Read more >Customer Relationship Management (CRM) centralises customer data, aligns sales and marketing, and drives predictable growth for B2B and e-commerce teams.
Read more >Responsive Search Ads let Google mix your headlines and descriptions to match each search. Learn how they work and how to use them for better results.
Read more >Scrum is an agile framework for managing complex work in short sprints. Learn how Scrum roles, events and artifacts help teams deliver and improve faster.
Read more >A metatitle is the HTML title tag that appears in search results. Learn how to write a strong metatitle that boosts SEO visibility and click through.
Read more >Href lang tags tell search engines which language and regional page version to serve, avoiding mix ups and boosting international SEO performance.
Read more >Discover what programmatic means in digital marketing, how it works with DSPs and SSPs, and why it matters for scalable B2B and e-commerce growth.
Read more >Rich media banners are interactive display ads with video, animation or dynamic content. Learn how they work and when to use them in your campaigns.
Read more >Growth marketing is a data driven, experiment led approach to grow acquisition and retention across your whole funnel in a predictable, scalable way.
Read more >Viewability shows how many ad impressions were actually viewable on screen. Learn how viewability is defined, measured, and used to optimise campaigns.
Read more >Discover what creatives in Meta are, how they impact ad performance, and how to design data driven assets that drive growth across Facebook and Instagram.
Read more >Next.js is a React-based framework for fast, SEO-friendly web apps. Learn how Next.js handles routing, rendering and APIs for e-commerce and B2B growth.
Read more >Performance marketing is a results-based approach where you pay for clear actions like clicks, leads, or sales. Learn how it drives predictable growth.
Read more >Linear TV is traditional scheduled television broadcasting. Learn how it works, how it differs from streaming, and when it still makes sense in your mix.
Read more >Customer Lifetime Value is the total long term revenue from a customer. Learn how to calculate it and use it to scale marketing profitably.
Read more >Learn what cost per 1000 impressions (CPM) means, how to calculate it, and how to use it to optimise awareness campaigns across channels.
Read more >Discover what brand awareness is, why it matters for B2B and e‑commerce growth, and how to measure and scale it with data driven digital marketing.
Read more >Discover what cost per click (CPC) means, how to calculate it and how to use it to scale profitable campaigns for e-commerce and B2B marketing.
Read more >