Arthur Lauwers

Arthur Lauwers is a digital marketing strategist and entrepreneur with a passion for helping complex businesses grow through clarity, creativity, and measurable results.
As the founder of 6th Man, a marketing team-on-demand, and Factor 6, an AI-driven SEO automation platform, he helps brands simplify their marketing, scale their output, and achieve tangible performance.

Arthur combines strategic thinking with hands-on execution, blending experience across SEO, advertising, and go-to-market strategy. His work bridges marketing and technology, helping organizations move faster and smarter, without the overhead of traditional agencies.

I am obsessed with time to publish, with time to live, with speed. I think it's the most underused asset small teams have. 6th Man unlocks speed.
You wanted this done yesterday? We'll do it today. There is so much to test and try - and digitally this is possible. You just need capacity to do it. Capacity on demand. If someone asks me what 6th Man does, I should answer 'we bring expertise and speed to marketing teams'. Because that's the real value.

Arthur's expertise

• SEO strategy & content architecture
• Search, social, and programmatic advertising
• Go-to-market & digital growth planning
• Marketing & content automation
• Team integration and operational structure

Experience

Founder – 6th Man Digital (2024 – Present)

‍A plug-and-play marketing team delivering strategy, execution, and technology for ambitious companies such as Doccle, Scalara, Qteal, Haystack Consulting, and Antiquair Online.

Founder – Factor 6 (2025 – Present)

‍A SaaS platform that enables non-technical marketing teams to generate CMS-ready, internally linked SEO content from a single keyword.

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Bootstrapped and developed by 6th Man.

Co-Founder – De Plantrekkers (2021 – Present)

‍Award-winning urban plant store in Leuven, combining e-commerce and retail with a strong local brand.
De Plantrekkers is an omni-channel retail-concept that has been tested and proven.

We're a plant store focussed on people that live in the city, by offering them everything they need, to have thriving plants in their apartments or dorms.

In March 2022 we opened our first permanent store in the biggest shopping street of Leuven at Bondgenotenlaan 90.

Digital Campaign Manager in different agencies(2021 – 2024)

‍Managed data-driven advertising campaigns for the largest Belgian agencies.

Education and courses

• MITx (Massachusetts Institute of Technology)
  
  • Entrepreneurship 101: Who Is Your Customer?
  • Entrepreneurship 102: How to Talk to Customers
• ‍UC Leuven-Limburg – KMO Management & Entrepreneurship
• ‍Honours@UCLL – Entrepreneurship Program for a selection of top students

Awards and Recognition

• Golden AMMA Award for Innovation & Development
• Golden MIXX Award for Use of Data Technology
• Bronze MIXX for E-Commerce Media
• NIBS Worldwide Business Plan Competition – 3rd Place
• LeJon Winner · Leuven Young Entrepreneur of the Year (2021)

Books that shaped his thinking

• Reinventing Organizations – Frederic Laloux
  
  • About self-steering teams and alternative ways of management
• Essentialism – Greg McKeown
  
  • About focussing on what truly matters and prioritizing time
• The Lean Startup – Eric Ries
  
  • Introduction into structured experimentation and data-driven decision making

While reading the Lean Startup, I realised how easy it was to test business online. I just had to start something. A Shopify for €30 a month all of a sudden became a brainless decision.

• No Bullsh*t Strategy – Alex M. H. Smith
  
  • The real meaning of strategy and how to get there
• Hacking Growth
  
  • How to make decisions in marketing that will push you to the next level
• Denken over leven – Pieter Adriaens
  
  • Ethical thinking in science
• Product-led SEO - Eli Schwartz
  
  • About building a product about a user rather than a search engine
    
• The Personal MBA - Josh Kaufman
  
  • All you need to know in 300 pages

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