06Playmaker
Arthur Lauwers
Founder
Building 6th Man | Shopify development and growth, in one team
About
I am an advocat of digital & tech, disciplined entrepreneurship and essentialism. I am a high energy individual with a special interest in go-to-market strategy, advertising, e-commerce and brand management.
Arthur Lauwers is a digital marketing strategist and entrepreneur with a passion for helping complex businesses grow through clarity, creativity, and measurable results. As the founder of 6th Man, a marketing team-on-demand, and Factor 6, an AI-driven SEO automation platform, he helps brands simplify their marketing, scale their output, and achieve tangible performance.
Arthur combines strategic thinking with hands-on execution, blending experience across SEO, advertising, and go-to-market strategy. His work bridges marketing and technology, helping organizations move faster and smarter, without the overhead of traditional agencies.
I am obsessed with time to publish, with time to live, with speed. I think it's the most underused asset small teams have. 6th Man unlocks speed. You wanted this done yesterday? We'll do it today. There is so much to test and try - and digitally this is possible. You just need capacity to do it. Capacity on demand. If someone asks me what 6th Man does, I should answer 'we bring expertise and speed to e-commerce'. Because that's the real value. You can read all about it here.
Arthur's expertise
SEO strategy & content architecture
Search, social, and programmatic advertising
Go-to-market & digital growth planning
Marketing & content automation
Team integration and operational structure
Experience
Founder – 6th Man Digital (2024 – Present)
A plug-and-play marketing team delivering strategy, execution, and technology for ambitious companies such as Doccle, Scalara, Qteal, Haystack Consulting, and Antiquair Online.
Founder – Factor 6 (2025 – Present)
A SaaS platform that enables non-technical marketing teams to generate CMS-ready, internally linked SEO content from a single keyword. Bootstrapped and developed by 6th Man.
Co-Founder – De Plantrekkers (2021 – Present)
Award-winning urban plant store in Leuven, combining e-commerce and retail with a strong local brand. De Plantrekkers is an omni-channel retail-concept that has been tested and proven. We're a plant store focussed on people that live in the city, by offering them everything they need, to have thriving plants in their apartments or dorms. In March 2022 we opened our first permanent store in the biggest shopping street of Leuven at Bondgenotenlaan 90. We closed in january 2026 to move.
Digital Campaign Manager in different agencies(2021 – 2024)
Managed data-driven advertising campaigns for the largest Belgian agencies.
Education and courses
MITx (Massachusetts Institute of Technology)
Entrepreneurship 101: Who Is Your Customer?
Entrepreneurship 102: How to Talk to Customers
UC Leuven-Limburg – KMO Management & Entrepreneurship
Honours@UCLL – Entrepreneurship Program for a selection of top students
And probably every Hubspot course there is.
Awards and Recognition
Golden AMMA Award for Innovation & Development (with AdSomeNoise)
Golden MIXX Award for Use of Data Technology (with AdSomeNoise)
Bronze MIXX for E-Commerce Media (with AdSomeNoise)
NIBS Worldwide Business Plan Competition – 3rd Place
LeJon Winner · Leuven Young Entrepreneur of the Year (2021)
Sees the whole floor. Calls the play, picks the shot, keeps the scoreboard honest.
Scope, budget and whether Shopify is the right answer at all. Start here if you are not sure who you need.
