Meta ads insights
Meta ads can be a powerful driver of awareness, demand, and conversion when used strategically. In this category, we share practical insights for Marketing Managers, CMOs, and Founders who want to make Meta campaigns work in a B2B environment. From audience building and creative testing to funnel structure, optimization, and attribution, these articles help you run Meta ads that are efficient, measurable, and aligned with your broader growth strategy.
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Comparing multivariate tests to A/B tests: when to choose each
Compare multivariate tests vs A/B tests, see examples for landing pages, Meta ads and Google search ads, and learn when each method fits your goals.
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how to use Facebook ads for B2B sales: a step-by-step playbook
How to use Facebook Ads for B2B sales: playbook with funnel mapping, ABM targeting, Pixel + CAPI setup, measurement tips, and a quick checklist.
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Meta Andromeda: What It Means for Ad Performance
Meta Andromeda uses neural networks to refine ad targeting and boost performance. Discover what these changes mean for your Meta campaigns.
Read more >Glossary terms
Multivariate test
Learn what a multivariate test is, how it differs from A/B testing and when to use it to optimise ads and landing pages for faster, data driven growth.
Read more >A/B test
An A/B test compares two versions of a page, ad or element to see which performs better, helping digital teams make data-driven optimisation decisions.
Read more >Ad Quality Score
Ad Quality Score is a key metric in Google Ads that affects your ad rank and cost per click. Learn what drives it and how to improve it for better ROI.
Read more >Advantage+
Advantage+ is Meta’s AI driven ad suite that automates targeting, creatives and placements to scale Facebook and Instagram campaigns more efficiently.
Read more >Retargeting
Retargeting shows ads to people who already visited or engaged with your brand. Learn how retargeting works and how to use it for higher ROI.
Read more >Copywriting
Copywriting is persuasive writing that drives action across websites, ads and emails. Learn how strong copywriting turns traffic into leads and revenue.
Read more >Creatives in Meta
Discover what creatives in Meta are, how they impact ad performance, and how to design data driven assets that drive growth across Facebook and Instagram.
Read more >Performance Marketing
Performance marketing is a results-based approach where you pay for clear actions like clicks, leads, or sales. Learn how it drives predictable growth.
Read more >Customer Lifetime Value (CLV)
Customer Lifetime Value is the total long term revenue from a customer. Learn how to calculate it and use it to scale marketing profitably.
Read more >Cost per 1000 impressions (CPM)
Learn what cost per 1000 impressions (CPM) means, how to calculate it, and how to use it to optimise awareness campaigns across channels.
Read more >cost per click
Discover what cost per click (CPC) means, how to calculate it and how to use it to scale profitable campaigns for e-commerce and B2B marketing.
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