Meta ads insights
Meta ads can be a powerful driver of awareness, demand, and conversion when used strategically. In this category, we share practical insights for Marketing Managers, CMOs, and Founders who want to make Meta campaigns work in a B2B environment. From audience building and creative testing to funnel structure, optimization, and attribution, these articles help you run Meta ads that are efficient, measurable, and aligned with your broader growth strategy.
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how to use Facebook ads for B2B sales: a step-by-step playbook
How to use Facebook Ads for B2B sales: playbook with funnel mapping, ABM targeting, Pixel + CAPI setup, measurement tips, and a quick checklist.
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Meta Andromeda: What It Means for Ad Performance
Meta Andromeda uses neural networks to refine ad targeting and boost performance. Discover what these changes mean for your Meta campaigns.
Read more >Glossary terms
Retargeting
Retargeting shows ads to people who already visited or engaged with your brand. Learn how retargeting works and how to use it for higher ROI.
Read more >Copywriting
Copywriting is persuasive writing that drives action across websites, ads and emails. Learn how strong copywriting turns traffic into leads and revenue.
Read more >Creatives in Meta
Discover what creatives in Meta are, how they impact ad performance, and how to design data driven assets that drive growth across Facebook and Instagram.
Read more >Performance Marketing
Performance marketing is a results-based approach where you pay for clear actions like clicks, leads, or sales. Learn how it drives predictable growth.
Read more >Customer Lifetime Value (CLV)
Customer Lifetime Value is the total long term revenue from a customer. Learn how to calculate it and use it to scale marketing profitably.
Read more >Cost per 1000 impressions (CPM)
Learn what cost per 1000 impressions (CPM) means, how to calculate it, and how to use it to optimise awareness campaigns across channels.
Read more >cost per click
Discover what cost per click (CPC) means, how to calculate it and how to use it to scale profitable campaigns for e-commerce and B2B marketing.
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