Marketing moves fast, and the terminology moves even faster. Our glossary breaks down the essential marketing, SaaS, and growth terms you need to make smarter decisions and align your team. Every definition is written for clarity, context, and real-world use, so you can cut through jargon and focus on what actually drives performance. Whether you’re a CMO, founder, or marketing manager, this glossary helps you stay sharp and speak the language of growth.
Google My Business lets you control how your company appears on Google Search and Maps. Learn how to use it for more local visibility, calls and visits.
Read more >Learn what a content delivery network (CDN) is, how it speeds up your site in 2025, and when to use it to boost SEO, conversions and reliability.
Read more >Learn what a sprint is, how it works in agile and Scrum, and how focused work cycles help B2B and e‑commerce teams move faster with predictable growth.
Read more >Learn what an HTML5 banner is, how it works and why it outperforms static banners in modern display and programmatic advertising campaigns.
Read more >Return on Investment (ROI) shows how much profit you earn for every euro invested. Learn the formula, examples and how to use ROI for smarter growth.
Read more >Retargeting shows ads to people who already visited or engaged with your brand. Learn how retargeting works and how to use it for higher ROI.
Read more >A sitemap is a structured file that lists your key URLs for search engines. Learn how a sitemap improves crawling, indexing and SEO for growing sites.
Read more >Copywriting is persuasive writing that drives action across websites, ads and emails. Learn how strong copywriting turns traffic into leads and revenue.
Read more >Learn what a metadescription is, how it shows in Google results, and how to write strong snippets that boost clicks and support your SEO strategy.
Read more >Public Relations (PR) is the strategic management of brand reputation through earned communication. Learn how PR supports growth, trust and SEO.
Read more >Discover what an e-mail signature is, what to include, and how to use it as a simple but powerful branding and marketing asset for your business.
Read more >Learn what a .io domain is, why tech startups and B2B SaaS brands use it, and how it impacts SEO, branding and growth focused marketing.
Read more >API stands for application programming interface, a standard way for software systems to talk and share data. Learn how an API empowers modern growth teams.
Read more >AI Overview is an AI-generated answer box in search that reshapes SEO, clicks and visibility. Learn how it works and how to optimise your site for it.
Read more >Discover what an app store is, how it works, and how B2B and ecommerce teams can use app stores as a growth channel for acquisition and revenue.
Read more >A CMS lets you create and manage website content without code. Learn how a CMS works, key types, and how it impacts SEO, speed and growth.
Read more >A URL is the web address of a page or file. Learn how URL structure works, why it matters for SEO and analytics, and how to keep URLs clean and scalable.
Read more >Shopify is a hosted e-commerce platform for building and scaling online stores. Learn how Shopify works, its key features, and when it is the right fit.
Read more >Customer Relationship Management (CRM) centralises customer data, aligns sales and marketing, and drives predictable growth for B2B and e-commerce teams.
Read more >Responsive Search Ads let Google mix your headlines and descriptions to match each search. Learn how they work and how to use them for better results.
Read more >Scrum is an agile framework for managing complex work in short sprints. Learn how Scrum roles, events and artifacts help teams deliver and improve faster.
Read more >A metatitle is the HTML title tag that appears in search results. Learn how to write a strong metatitle that boosts SEO visibility and click through.
Read more >Href lang tags tell search engines which language and regional page version to serve, avoiding mix ups and boosting international SEO performance.
Read more >Discover what programmatic means in digital marketing, how it works with DSPs and SSPs, and why it matters for scalable B2B and e-commerce growth.
Read more >Rich media banners are interactive display ads with video, animation or dynamic content. Learn how they work and when to use them in your campaigns.
Read more >Growth marketing is a data driven, experiment led approach to grow acquisition and retention across your whole funnel in a predictable, scalable way.
Read more >Viewability shows how many ad impressions were actually viewable on screen. Learn how viewability is defined, measured, and used to optimise campaigns.
Read more >Discover what creatives in Meta are, how they impact ad performance, and how to design data driven assets that drive growth across Facebook and Instagram.
Read more >Next.js is a React-based framework for fast, SEO-friendly web apps. Learn how Next.js handles routing, rendering and APIs for e-commerce and B2B growth.
Read more >Performance marketing is a results-based approach where you pay for clear actions like clicks, leads, or sales. Learn how it drives predictable growth.
Read more >Linear TV is traditional scheduled television broadcasting. Learn how it works, how it differs from streaming, and when it still makes sense in your mix.
Read more >Customer Lifetime Value is the total long term revenue from a customer. Learn how to calculate it and use it to scale marketing profitably.
Read more >Learn what cost per 1000 impressions (CPM) means, how to calculate it, and how to use it to optimise awareness campaigns across channels.
Read more >Discover what brand awareness is, why it matters for B2B and e‑commerce growth, and how to measure and scale it with data driven digital marketing.
Read more >Discover what cost per click (CPC) means, how to calculate it and how to use it to scale profitable campaigns for e-commerce and B2B marketing.
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