Attribution insights for marketeers
Cracking the attribution code is every marketeers wet dream. Nobody can crack it for a 100%. Neither do we. So here you can find the articles related to attribution, guiding you in the right direction.
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Performance Max explained: assets, audience signals, and control levers
Learn what Performance Max is, how it works across Google channels, which assets and audience signals to use, and what control levers still matter.
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What's the difference between SEO and SEA?
No-fluff breakdown of how SEO (organic/owned/earned, longer-term) differs from SEA (paid, immediate traffic). When to use each and how to combine them.
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How to exclude internal traffic in GA4 (2026 guide)
Practical 2026 guide to exclude internal traffic in GA4. Define internal IPs, set traffic_type filters, test with GTM or data layer, and fix common issues.
Read more >Glossary terms
Customer Journey
Discover what the customer journey is, the key stages, touchpoints and metrics, and how to use it to drive smarter, more predictable growth.
Read more >Multivariate test
Learn what a multivariate test is, how it differs from A/B testing and when to use it to optimise ads and landing pages for faster, data driven growth.
Read more >Conversion rate
Conversion rate shows how many visitors turn into customers or leads. Learn the formula, why it matters and what really drives better performance.
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