Marketing insights

Learn what retention rate is, how to calculate it, and why it is critical for B2B and e‑commerce growth, profitability and long term customer value.

Learn what significance means in business and marketing, how statistical significance works in experiments, and why it matters for confident decisions.

Cross sell is the tactic of offering complementary products or services to increase order value. Learn how to apply cross sell in e‑commerce and B2B.

Upsell is a sales technique that upgrades a customer to a higher value option. Learn how upsell increases order value and long term revenue in digital.

Freemium is a pricing model with a free tier and paid upgrades. Learn how freemium works, when to use it and how to turn free users into revenue.

Discover what churn rate is, how to calculate it and why it is crucial for B2B and e‑commerce growth, from customer churn to revenue and net churn.

ARR, or Annual Recurring Revenue, measures predictable yearly subscription income. Learn what ARR includes, how to calculate it, and why it matters.

MRR, or Monthly Recurring Revenue, tracks predictable monthly income from subscriptions. Learn how MRR is calculated and why it matters for growth.

Discover what the customer journey is, the key stages, touchpoints and metrics, and how to use it to drive smarter, more predictable growth.

Learn what a multivariate test is, how it differs from A/B testing and when to use it to optimise ads and landing pages for faster, data driven growth.

Ad Quality Score is a key metric in Google Ads that affects your ad rank and cost per click. Learn what drives it and how to improve it for better ROI.

Discover what a press release is, how it works and how to use it for PR, SEO and growth in B2B and e-commerce marketing.

Conversion rate shows how many visitors turn into customers or leads. Learn the formula, why it matters and what really drives better performance.

Advantage+ is Meta’s AI driven ad suite that automates targeting, creatives and placements to scale Facebook and Instagram campaigns more efficiently.

Learn what a sprint is, how it works in agile and Scrum, and how focused work cycles help B2B and e‑commerce teams move faster with predictable growth.

Return on Investment (ROI) shows how much profit you earn for every euro invested. Learn the formula, examples and how to use ROI for smarter growth.

Retargeting shows ads to people who already visited or engaged with your brand. Learn how retargeting works and how to use it for higher ROI.

Copywriting is persuasive writing that drives action across websites, ads and emails. Learn how strong copywriting turns traffic into leads and revenue.

Learn what a metadescription is, how it shows in Google results, and how to write strong snippets that boost clicks and support your SEO strategy.

Public Relations (PR) is the strategic management of brand reputation through earned communication. Learn how PR supports growth, trust and SEO.

Discover what an e-mail signature is, what to include, and how to use it as a simple but powerful branding and marketing asset for your business.

API stands for application programming interface, a standard way for software systems to talk and share data. Learn how an API empowers modern growth teams.

AI Overview is an AI-generated answer box in search that reshapes SEO, clicks and visibility. Learn how it works and how to optimise your site for it.

Discover what an app store is, how it works, and how B2B and ecommerce teams can use app stores as a growth channel for acquisition and revenue.

A CMS lets you create and manage website content without code. Learn how a CMS works, key types, and how it impacts SEO, speed and growth.

Shopify is a hosted e-commerce platform for building and scaling online stores. Learn how Shopify works, its key features, and when it is the right fit.

Responsive Search Ads let Google mix your headlines and descriptions to match each search. Learn how they work and how to use them for better results.

Scrum is an agile framework for managing complex work in short sprints. Learn how Scrum roles, events and artifacts help teams deliver and improve faster.

Discover what programmatic means in digital marketing, how it works with DSPs and SSPs, and why it matters for scalable B2B and e-commerce growth.

Rich media banners are interactive display ads with video, animation or dynamic content. Learn how they work and when to use them in your campaigns.

Growth marketing is a data driven, experiment led approach to grow acquisition and retention across your whole funnel in a predictable, scalable way.

Viewability shows how many ad impressions were actually viewable on screen. Learn how viewability is defined, measured, and used to optimise campaigns.

Performance marketing is a results-based approach where you pay for clear actions like clicks, leads, or sales. Learn how it drives predictable growth.

Linear TV is traditional scheduled television broadcasting. Learn how it works, how it differs from streaming, and when it still makes sense in your mix.

Customer Lifetime Value is the total long term revenue from a customer. Learn how to calculate it and use it to scale marketing profitably.

Learn what cost per 1000 impressions (CPM) means, how to calculate it, and how to use it to optimise awareness campaigns across channels.

Discover what brand awareness is, why it matters for B2B and e‑commerce growth, and how to measure and scale it with data driven digital marketing.

Discover what cost per click (CPC) means, how to calculate it and how to use it to scale profitable campaigns for e-commerce and B2B marketing.