How to use Hotjar for conversion optimisation in 2025

This guide shows how to use hotjar for conversion optimisation in 2025, giving growth-focused teams practical steps to spot friction, prioritise tests and lift conversion rates. If you need fast, evidence-based improvements to landing pages, product pages or checkout flows, this piece walks through the exact features and workflows that deliver results.

We assume you already use metrics to spot leaking funnels, and want to turn those numbers into testable hypotheses using qualitative data. The sections that follow explain how hotjar fits into a modern CRO stack and how to get value quickly.

What Is Hotjar And How It Works In 2025

In 2025 teams use hotjar to combine on-page heatmaps, session recordings and feedback to surface usability issues, validate hypotheses and prioritise A/B tests quickly. It complements metrics in your analytics platform by showing user intent behind clicks and scrolls, and it now emphasizes privacy controls and integrations for modern CRO workflows.

Adoption across ecommerce and B2B remains high, and hotjar's product updates focus on faster recordings, richer segmentation and consent-aware deployments so qualitative data stays reliable in regulated markets.

Key Features Of The Tool

Below are the high impact features teams rely on when they use hotjar for conversion optimisation, and why each matters for tests and experiments.

• Heatmaps, click, move and scroll visualizations that show which page areas attract attention and which CTAs get ignored. Use hotjar heatmap comparisons across device types and variants to prioritise layout and copy changes.
• Session recordings, replay real user journeys to diagnose form errors, rage clicks and confusion. Hotjar recordings turn abstract drop off into concrete issues you can test.
• Funnels and path insights, lightweight funnel tracking that highlights exact pages and elements where drop off spikes. Hotjar funnels help you narrow where to run A/B tests first.
• Surveys and feedback widgets, on-page polls, exit surveys and persistent feedback buttons to capture user reasons and expectations. Hotjar surveys provide contextual quotes that inform headlines, microcopy and offer framing.
• Integrations and privacy controls, APIs and consent-aware SDKs for client or server side installs, plus IP masking and keystroke suppression. Hotjar integrations make it easier to combine qualitative signals with quantitative data.

Together these features make hotjar a practical toolkit for turning qualitative signals into prioritised experiments that impact revenue, especially when paired with a disciplined landing page optimisation process like the one described in our guide to how to design winning landingpages.

Behavior Tools Vs Traditional Web Analytics

Traditional analytics answer what users did, while hotjar shows why, by revealing context from clicks, scroll depth and session replays. That context is the difference between guessing a fix and designing a test that moves conversion metrics.

For example, GA4 will report a drop in a checkout step, and hotjar recordings let you see the broken field, unexpected validation or confusing copy that caused the abandonment. Use both together, and follow a process that converts hotjar insights into prioritized experiments and measurable lifts, ideally supported by an embedded team model to run CRO sprints effectively, see how we work.

Why It Matters For Conversion Optimisation

Used well, Hotjar turns vague UX opinions into concrete, testable hypotheses that lift revenue. It connects what you see in analytics, low conversion on a page or step, with visual and qualitative proof of where users struggle, so every change to your site or store is backed by evidence instead of guesswork.

For a growth team juggling SEO, paid media and automation, that clarity saves weeks of discussion and failed experiments. You stop arguing about button colours and start fixing real blockers, such as unclear value propositions, broken forms, or mobile layouts that hide critical CTAs.

Common Conversion Problems It Reveals

Most funnels do not leak because you picked the wrong colour or forgot a micro animation. They leak because users do not see, understand or trust your offer at the right moment. Hotjar gives you a direct line of sight into those moments of confusion or friction.

Across B2B and ecommerce projects, we repeatedly see the same conversion killers appear in heatmaps, recordings and surveys.

• Important CTAs or next steps sit below the average fold, or on the wrong side of the layout, so users never reach them.
• Users rage click on non clickable elements, for example product images, icons or headings, signalling mismatched expectations.
• Form fields cause hesitation, repeated typing or errors, especially around phone numbers, VAT details or password confirmation.
• Mobile visitors struggle with sticky headers, slide out menus or filters that obscure core content or make comparison hard.
• Landing pages attract attention to low value elements, such as logos or social proof far from the primary action, instead of the core offer.

When you combine those patterns with a clear benchmark for what a strong conversion-oriented website should do, it becomes much easier to outline specific tests. You move from vague ideas like simplify the page to precise hypotheses like move the pricing table above the fold on mobile and reduce required fields to two.

When It Is Not The Right Tool

No tool, including hotjar, is a silver bullet for every growth problem. If your issue is driving qualified traffic in the first place, you will get more leverage from improving your search, paid or creative strategy before you worry about micro interactions on low traffic pages.

It also depends on having enough data to see patterns. On a brand new site with a few dozen visits a week, you will collect anecdotes, not statistically meaningful behaviour, so focus first on traffic and only use recordings or heatmaps for gross usability issues.

Finally, some complex web apps or logged in flows require more robust product analytics than the standard hotjar tool offers. In those cases it still adds value as a qualitative layer, but you should pair it with event level analytics and structured product metrics for a full picture.

Getting Started With Hotjar Setup

Getting started with Hotjar is straightforward, sign up, install the tracking script, configure privacy, then verify that data is flowing from key pages. The initial setup is also the right moment to answer practical questions like Hotjar login access, which team members need seats, and whether the free plan covers your traffic volume.

Most small to mid sized B2B and ecommerce sites can begin on the free tier while they prove value, then move to paid plans once they have a regular experimentation cadence. The important part is to implement the script cleanly and configure privacy correctly, so you do not have to redo the foundations later.

Install The Script On Your Website Or Store

The basic implementation is a JavaScript snippet that loads on every page where you want to record behaviour. In many stacks you can install it through a tag manager or platform integration, without touching code directly.

For WordPress, Shopify or custom builds, your developer or technical marketer can typically add the script within an hour, especially if you already work with a partner for custom WordPress development or other web platforms.

• Create a workspace in Hotjar, define your site URL and confirm ownership.
• Copy the tracking script from your account and paste it into your tag manager or layout template so it loads on all relevant pages.
• Exclude obvious non production environments, staging or local, so you do not pollute your data.
• Publish changes, then use the browser extension or tracking status in the interface to verify that the script fires correctly.
• Set up your first heatmap or recording snapshot on a key template, such as a lead form or product page, to confirm events arrive.

Once this baseline is in place, resist the urge to track everything at once. Start with one or two core flows, watch early data for technical issues, then broaden coverage to other funnels only when you are confident the implementation is stable.

Configure Basic Settings And Privacy

After installation, configure sampling, data retention and privacy before you invite the wider team. For most growth teams, sampling a meaningful percentage of traffic on key templates, rather than everything, gives you enough insight while keeping the interface manageable.

In the privacy section, enable keystroke suppression so user input is never stored, and mask sensitive content such as payment details or account info. Use IP blocking to exclude internal team traffic, and align tracking with your cookie consent settings so that Hotjar only runs when users opt in.

Hotjar Login, Pricing, And Free Plan

Your day to day access starts at the Hotjar login screen, where you can use email and password or SSO depending on your setup. Keep access limited to people who actually need to watch recordings or design experiments, and use separate workspaces for different brands if necessary.

Hotjar offers a free plan that includes a limited number of daily sessions and heatmap views, which is often enough to validate whether the tool fits your workflow. Paid tiers increase volumes and add capabilities such as more advanced targeting or integration features, so you can scale as your optimisation program matures.

Because pricing changes over time, always check the official information on the Hotjar website before budgeting. Treat the investment like any other part of your growth stack, start lean, measure impact, then upgrade only when you have a clear pipeline of experiments that justify the spend.

Using Heatmaps To Spot Friction

Heatmaps translate raw click and scroll data into visuals that make it obvious where attention goes on a page. With Hotjar heatmap reports, you can see in seconds whether users notice your headline, how far they scroll, and which elements attract or repel interaction.

This is especially powerful on templates that drive revenue, landing pages, product pages, category pages, and pricing or signup screens. By comparing variants and devices, you can spot friction points that numbers in analytics alone would never surface.

Click, Move, And Scroll Heatmaps

Click heatmaps show exactly where users tap or click. If most interactions cluster around logos, navigation or low value links, instead of your primary CTA, you know the visual hierarchy is off and can test layout or copy changes to refocus attention.

Move heatmaps track mouse movement, a proxy for visual focus on desktop, which helps you understand how people read and scan. When combined with scroll maps, they show whether users have time to absorb your value proposition before they reach key CTAs or forms.

Scroll heatmaps highlight how far down the page typical visitors travel. If a large share of traffic never reaches testimonials, pricing tables or objection handling content, your first tests may focus on shortening the page, reordering sections, or surfacing crucial content higher, guided by principles similar to those in our landing page optimisation tips.

Segment Heatmaps By Traffic Source And Device

Unsegmented heatmaps can hide important differences between audiences. A layout that works acceptably for direct or branded traffic may completely fail for cold paid clicks, who lack context and need more reassurance higher on the page.

Use filters to separate heatmaps by device type, country, or UTM parameters, then compare behaviour. Often you will find that mobile users interact almost entirely with the first screen and sticky elements, while desktop users explore more, which should inform how you design above the fold content.

Cross reference these patterns with engagement and conversion data in GA4, using metrics like engaged sessions and scroll depth, so every suggested change has both qualitative and quantitative backing.

Turn Heatmap Insights Into Conversion Tests

Heatmaps are only valuable when they lead to focused experiments. Translate what you see into structured hypotheses, for instance, because only 20 percent of users reach the pricing table, moving it above the fold on mobile will increase trial signups.

For B2B lead generation, this may involve testing shorter forms, more prominent social proof, or alternative CTA language based on where users hover or stall. In ecommerce, typical tests include repositioning size guides, shipping information and trust badges closer to the add to cart button when heatmaps show attention pooling elsewhere.

Document each insight and proposed test in your experimentation backlog, including screenshots from Hotjar, so stakeholders can immediately see the evidence behind your plan. That makes it far easier to secure buy in for bold changes, such as removing distracting sections or consolidating multiple CTAs into one.

Using Session Recordings To Understand Behavior

Session recordings are where Hotjar becomes uncomfortably honest. Watching real users struggle with your site reveals issues you would never catch in a wireframe review or analytics report, from tiny bugs to messaging gaps that stall decision making.

To avoid drowning in data, you need a clear strategy for which sessions to watch, which behaviours to focus on, and how to turn observations into test ideas instead of endless clips in a shared folder.

Filter Recordings For High-Impact Sessions

Not every session deserves your attention, so focus on journeys that touch the pages and events linked to revenue. Filter recordings by key URLs such as checkout, pricing or lead forms, and layer in behaviour signals like rage clicks, u turns or error events that indicate clear friction.

Segment by traffic source, campaign and device to understand how high intent users behave compared with colder audiences, and give extra weight to mobile in markets where it dominates your traffic. Finally, cross check your selection with GA4 metrics like engaged sessions and conversion rates, ensuring the time you spend watching recordings aligns with your highest value segments.

Combine this disciplined filtering with insights from our guide to engaged sessions in Google Analytics so you consistently analyse sessions that matter most to your business.

What To Watch For In User Sessions

When watching recordings, focus less on pixel perfect details and more on repeated patterns. Look for hesitations before key actions, repeated scrolls up and down the same section, or sudden exits shortly after an element appears.

Pay special attention to forms and checkouts. Cursor movements that trace back and forth between fields and helper text often signal unclear labels or missing explanations, while repeated backspaces and corrections may indicate validation rules that do not match user expectations.

In B2B flows, long pauses on pricing or features pages, followed by exits, can highlight where your positioning fails to answer core objections. Capture time stamps and short notes for these moments, so you can quickly reference them when writing test hypotheses or briefing designers.

Translate Recordings Into Test Ideas

The value of recordings lies in how quickly they inspire action. For each cluster of similar behaviours you observe, write a simple problem statement, such as users hesitate before choosing a plan because differences between tiers are unclear.

Then propose one or more experiments to address it, for example redesign the pricing comparison table, add a recommended tag, or simplify the number of options. Group ideas by funnel step and estimated impact, so your team can run structured CRO sprints instead of random tweaks.

Over time, you will build a library of common usability and messaging issues specific to your audience. This becomes a powerful resource when launching new pages or products, allowing you to pre empt known friction patterns instead of discovering them the hard way.

Using Surveys And Feedback Widgets

Heatmaps and recordings show what users do, surveys and feedback widgets tell you what they think. Hotjar makes it easy to add targeted questions on specific pages or triggers, so you can capture voice of customer data at the exact moment people decide to bounce, buy, or get in touch.

For busy growth teams, these qualitative insights feed directly into copy, positioning and UX decisions. They also give you ready made language for ads, email sequences and landing pages, grounded in the words customers actually use.

On-Site Surveys To Understand Drop Off

Short, focused surveys on key steps in your funnel can reveal why people hesitate or leave. For example, an exit intent survey on a checkout page might uncover concerns about shipping time, payment options or return policies that you never address clearly.

Trigger surveys carefully, based on behaviour rather than time alone. Showing a question when a user has scrolled a certain depth, spent a meaningful amount of time, or moved towards closing the tab usually yields higher quality responses than interrupting them immediately.

If you run an ecommerce store, combine on site surveys with post purchase surveys, such as the approach described in our guide to post purchase surveys in Shopify, to cover both pre purchase objections and reasons people ultimately converted.

Feedback Widgets On High-Value Pages

Always on feedback widgets let users quickly rate a page or leave comments without filling out a full survey. Placing these on high value templates, for example pricing, demo request or key product pages, gives you a continuous stream of qualitative signals.

Look for patterns in low scores or recurring comments. If multiple visitors mention that a pricing page is confusing, or a product page lacks essential specifications, you have concrete evidence to support copy and design changes, which you can then validate through A/B tests.

Keep the widget simple, ideally a quick rating plus an optional comment field, so it does not feel like work. The goal is to lower the barrier to feedback while still capturing enough detail to inform meaningful improvements.

Writing Survey Questions That Drive Action

The quality of your survey data depends heavily on the questions you ask. Avoid leading or vague questions like what do you think of this page, and instead focus on specifics, for example what almost stopped you from completing your purchase today.

Use open ended questions sparingly but strategically on high intent screens, so users can express concerns in their own words. Close ended questions with carefully chosen options work well when you already have hypotheses about common objections and want to track their frequency over time.

Above all, tie every question to a potential decision, copy rewrite, UX change or experiment. If you cannot articulate what you will do with the answers, do not ask the question.

Building A Conversion Optimisation Workflow

Tools alone do not improve conversion rates. You need a simple, repeatable workflow that connects analytics, Hotjar insights and experimentation into a continuous cycle, so your team knows what to review each week and how to decide the next tests.

This workflow should fit alongside your existing SEO, paid and email efforts, not compete with them. When done well, it informs better creative, smarter landing page design and more realistic forecasts for growth.

1. Define Goals, Funnels, And Key Pages

Start by agreeing on clear business goals and the specific conversions that matter, leads, demo requests, purchases or subscriptions. Map the main funnels that drive those outcomes, then list the key pages and steps in each journey.

Use analytics to quantify current performance for every step, so you know where to focus. For example, a 10 percent drop from product to cart may be less urgent than a 60 percent drop between cart and checkout, even if more traffic hits the earlier stage.

Document this in a simple funnel map that everyone can reference, so when you later share Hotjar insights, stakeholders immediately see which part of the journey they relate to.

2. Combine Tools With Google Analytics

Next, connect Hotjar data to the metrics you already trust in Google Analytics. Use GA4 to identify problem areas by looking at conversion rates, engaged sessions and exit rates, then dive into heatmaps, recordings and surveys for those specific URLs.

For example, if GA4 shows a high exit rate on a pricing page, you might watch a sample of recordings from that page, review its heatmaps, and run a targeted survey asking what almost stopped you from getting in touch. Together, these layers tell a far richer story than any one tool alone.

Make this combined analysis a standard step in your reporting cadence, so the team gets used to seeing qualitative and quantitative evidence side by side instead of isolated dashboards.

3. Prioritise Experiments And CRO Sprints

Once you have a backlog of ideas informed by Hotjar and analytics, you need a method to decide what to test first. Simple scoring models like ICE, impact, confidence, effort, work well for fast moving teams and help avoid endless debate.

Group ideas into short CRO sprints, typically two to four weeks, where you commit to designing, launching and analysing a set number of tests. Treat this just like a product sprint, with clear owners, timelines and definitions of done.

If you lack internal bandwidth, consider working with an embedded team that brings strategy, design and development together, starting from a deep diagnostic like our Sprint 0 SEO audit. That way the same people who find issues in Hotjar also own the experiments that fix them.

4. Measure Impact And Iterate

Every experiment should have a clear success metric aligned with business outcomes, not just clicks or scroll depth. Use proper A/B testing tools or controlled rollouts where possible, and give tests enough time to reach meaningful results based on your traffic levels.

When a test wins, document the insight and consider how it applies to other pages or campaigns. When a test loses or is inconclusive, capture what you learned and refine your hypotheses, rather than simply moving on.

Over time, this disciplined loop turns Hotjar from a nice to have visual tool into a core driver of predictable conversion gains, with a track record your leadership team can see and trust.

Best Practices For GDPR And User Trust

For European businesses, using Hotjar responsibly is as much about compliance and trust as it is about insight. The good news is that with the right configuration and communication, you can respect GDPR requirements while still gathering the data you need for effective optimisation.

Think of privacy as part of your user experience. Clear consent flows, transparent messaging and careful data controls signal professionalism, which ultimately supports conversion rather than harming it.

Configure Privacy, Consent, And IP Blocking

Start by aligning Hotjar with your existing consent framework. If you use a cookie banner or consent management platform, ensure the Hotjar script only runs after users explicitly opt in to analytics or experience cookies, rather than loading by default.

Within Hotjar, enable features that minimise personal data collection and respect user boundaries. This not only reduces legal risk but also reassures privacy conscious visitors.

• Turn on keystroke suppression so no typed information, such as names, emails or card details, is ever stored in recordings.
• Mask or hide sensitive content areas, for example account dashboards or payment forms, from heatmaps and videos.
• Configure IP blocking to exclude internal team traffic and specific office ranges, which keeps your data cleaner.
• Limit data retention to a reasonable period, aligned with your privacy policy and actual optimisation needs.
• Regularly review your site for new templates or third party tools that might surface sensitive data and adjust masking rules.

For a deeper dive into consent flows, pair this with a compliant banner setup as outlined in our guide on how to set up a cookie banner that complies with GDPR. Together, these steps create a robust foundation that lets your team use Hotjar confidently.

Communicate Tracking Clearly To Users

Technical compliance is not enough on its own. Users should understand what you track, why you track it, and how it benefits their experience, not just your KPIs.

Update your privacy policy to mention behaviour analytics tools in clear, non legal language. Explain that you use anonymised heatmaps and recordings to identify usability issues, remove friction and improve the site, and explicitly state that sensitive data is never captured.

In your cookie banner and related microcopy, avoid burying this information. Short, honest explanations build more trust than generic references to performance cookies, and they reduce the risk that users feel surprised when they notice the Hotjar logo or similar references in their browser tools.

Alternatives And When To Use Them

While many teams rely on hotjar, it is not the only behaviour analytics option. Evaluating Hotjar alternatives helps you understand where it fits best, and when another tool or stack might better match your complexity and scale.

Think of this less as a tool beauty contest and more as a Hotjar vs what we actually need discussion. Consider your traffic levels, team skills, existing analytics setup and regulatory environment before deciding.

Contentsquare And Other Experience Tools

Enterprise level platforms like Contentsquare, FullStory and similar tools offer deeper product analytics, more robust event tracking and advanced session search. They can be a better fit if you run large, complex sites or web apps with millions of monthly sessions and multiple teams relying on the same behavioural dataset.

The trade off is cost and complexity. These tools typically require more implementation effort, specialist skills and change management than hotjar, which emphasizes fast setup and approachability for lean growth teams.

If you are not yet running a mature experimentation program, it often makes sense to start with hotjar, prove the value of qualitative insight, then graduate to heavier platforms only when you clearly outgrow the feature set or data limits.

Behavior Analytics Vs Google Analytics

Many leaders still see behaviour tools as duplicating what they already have in Google Analytics. In reality, they serve complementary roles, with hotjar focusing on qualitative context and GA4 on quantitative measurement.

When you evaluate Hotjar vs Google Analytics, remember that GA4 will tell you funnel performance, which pages or events correlate with conversion, but not what users tried to do on the page. Behaviour analytics fills that gap, which is why most high performing teams use both.

The practical question is not which one to choose, but how to connect them in your workflow so that every optimisation starts with GA4 to size the problem and continues in hotjar to understand the why.

Choosing The Right Analytics Stack For Your Team

The right stack is the one your team actually uses. A lightweight combination of GA4 plus hotjar and a testing tool can drive more growth than an underused enterprise suite with hundreds of unused features.

Start from your current reality, traffic, team skills, regulatory requirements and growth targets. If you lack in house analytics or CRO expertise, prioritise tools that are easy to implement and interpret, and consider partnering with an embedded team who can own the strategy and execution.

Revisit your stack annually as your company scales. As funnels, traffic and teams grow more complex, you can layer in additional capabilities, but the core discipline of combining numbers with real user behaviour stays the same.

How 6th Man Digital Drives Growth With Hotjar

Hotjar delivers its best results when it sits inside a disciplined growth process, not as a dashboard you check when something breaks. At 6th Man Digital, we use it as a core input for CRO sprints, linking insights directly to experiments that move revenue for B2B and ecommerce clients.

Because we operate as an embedded marketing team, we can move from insight to implementation fast, coordinating between strategy, design, development and analytics without agency style handoffs or lag.

Embedded CRO Sprints Powered By Insights

Our typical engagement starts with a structured diagnosis of your funnels, combining analytics with a targeted hotjar setup on key templates. Within a few weeks, we gather enough recordings, heatmaps and feedback to populate a high impact experimentation backlog.

We then run time boxed CRO sprints, where each cycle focuses on a small set of clearly defined tests. Hotjar data shapes both what we test and how we interpret results, for example confirming whether a higher conversion rate coincides with smoother behaviour and fewer frustration signals.

Because we work inside your existing tools and communication channels, these sprints feel like the work of an in house team, but come with cross vertical experience from multiple industries and stacks.

Examples Of Data-Driven Conversion Wins

On one B2B lead generation site, hotjar recordings revealed that users repeatedly hovered over an unlinked case study logo grid near the fold, then abandoned the form. By turning those logos into clickable case studies and repositioning testimonials closer to the CTA, we lifted qualified form submissions without increasing traffic.

For an ecommerce client, scroll heatmaps showed that most mobile visitors never reached detailed size information buried below related products. After moving sizing guidance and shipping details directly beneath the add to cart button, conversion rates on key product lines improved measurably.

These are the kinds of practical, evidence backed improvements documented in our conversion and growth case studies. Hotjar provided the behavioural proof, and our embedded team turned that proof into design, copy and technical changes that compound over time.

Work With 6th Man Digital To Get More From Hotjar

Hotjar delivers the raw qualitative signals, but turning those signals into revenue requires a team that knows how to prioritise, test, and measure. At 6th Man we act as your embedded CRO partner, not a ticketed vendor. We take hotjar heatmap and recording insights, combine them with quantitative analytics, then run pragmatic experiments that move conversion metrics, not dashboards.

For many B2B and ecommerce teams, the bottleneck is not installing hotjar but having the senior, cross functional capacity to translate its data into shipping tests. That is where a plug in growth partner like 6th Man adds leverage, pairing strategy with design, development and analytics inside a single workflow.

• Fast setup and privacy-first implementation, we install hotjar, configure consent and IP masking, and integrate with your analytics stack so data is reliable and GDPR friendly. See our approach on how we work.
• Insight-driven prioritisation, we convert heatmaps, session recordings, and feedback into a ranked experiment roadmap that targets high-impact pages like product detail pages and checkout flows. Examples of our work are in case studies.
• Experiment design and delivery, we build test variants, landing pages and tracking, then measure impact against clear KPIs. Our landing page expertise is available at landingpages and our webshop work is at webshop.
• Cross-discipline execution, our team pairs CRO with paid media, SEO and analytics so experiments scale across channels. Learn about our SEO and paid media services at SEO services and paid media.
• Ongoing optimisation sprints, we run short, measurable CRO sprints that iterate quickly. Sprint methodology and audits are part of our toolkit, including Sprint 0 audits to surface immediate wins.

For growth-minded founders and marketing leaders who need senior-level execution without the overhead, 6th Man plugs in as your on-demand team. We keep hotjar focused on conversions, not curiosities, and we make sure every test has a hypothesis, a measurement plan, and a commercial outcome.

Conclusion

Hotjar remains one of the most practical tools for unlocking why visitors behave the way they do, from hotjar heatmap patterns to session recordings and on-site surveys. If you want conversion optimisation that actually scales, you need more than screenshots and raw recordings, you need a repeatable workflow that turns hotjar insights into prioritised experiments, compliant tracking, and measurable wins. 6th Man specialises in exactly that, combining hotjar-driven research with experiment design, landing page builds and cross-channel measurement to increase leads and revenue. Ready to get more from hotjar and accelerate conversion optimisation? Contact 6th Man to start a short CRO sprint and turn insights into impact.