UI UX Design insights for high-performing teams
UI UX design is more than visual polish. It’s the foundation of how users experience your product, understand its value, and decide whether to convert. In this category, we break down practical UI UX strategies for Marketing Managers, CMOs, and Founders who want interfaces that not only look great but drive measurable growth. From usability best practices to product-led onboarding flows, these articles help you design experiences that reduce friction, boost engagement, and support your entire go-to-market engine.
How to use Hotjar for conversion optimisation in 2025
Learn how to use Hotjar in 2025 to find friction, fix leaks in your funnel, and grow conversions. A practical, data-driven guide for busy marketers.
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Google E-E-A-T: What is it?
Learn what Google E-E-A-T means, how it influences ranking without being a direct factor, and how to prove real experience and trust with your content.
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UX design fundamentals: 10 principles every product team should follow
Learn 10 UX design fundamentals every product team should follow. Improve usability, conversion and customer satisfaction with practical principles.
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Webflow animations and GSAP: step-by-step ScrollTrigger tutorial
Practical guide to Webflow animations and GSAP with ScrollTrigger. Copy-paste setups, script placement, CMS animations, performance and accessibility tips.
Read more >Glossary terms
Copywriting
Copywriting is persuasive writing that drives action across websites, ads and emails. Learn how strong copywriting turns traffic into leads and revenue.
Read more >App store
Discover what an app store is, how it works, and how B2B and ecommerce teams can use app stores as a growth channel for acquisition and revenue.
Read more >Rich media banners
Rich media banners are interactive display ads with video, animation or dynamic content. Learn how they work and when to use them in your campaigns.
Read more >Next.js
Next.js is a React-based framework for fast, SEO-friendly web apps. Learn how Next.js handles routing, rendering and APIs for e-commerce and B2B growth.
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