08Backbone
Wout Blockx
Shopify expert
Shopify Developer & Technical SEO Expert | Shopify Liquid, Headless/Next.js, Store Migrations | Building fast stores that rank and convert

About
I'm a full-stack developer and technical SEO nerd who builds Shopify stores that are as fast and findable as they are good-looking. I see a 26-second load time as a personal challenge and "good enough" as something to fix.
I build fast, search-optimized Shopify stores that rank as well as they convert. Part full-stack developer, part technical SEO nerd, I live at the spot where clean code and search visibility meet, and I genuinely enjoy it there.
Here's what that looks like in practice:
Shopify development: custom themes and Liquid, performance tuning, headless builds with Next.js, ERP and third-party integrations, and store migrations that don't break on launch day.
Technical SEO: Core Web Vitals, page speed, crawlability and indexation, site architecture, structured data, and international/hreflang setups. And yes, I also make sure your cookie banner doesn't lose data.
I'm the kind of person who sees a 26-second load time as a personal challenge and a messy site architecture as a puzzle worth solving. Curious by default, allergic to "good enough," and happiest when a build is both fast and findable.
In short: I don't just build Shopify stores. I build systems that scale, perform, and get seen.
When I'm not behind my laptop, you'll probably find me doing something that makes my heart rate spike: gym sessions, long runs, or cycling somewhere I didn't plan to go. I've even ticked off an Ironman 70.3, equal parts pain and pride, and yes, I was very happy when I saw that finish line. In my free time, I love building web and mobile apps just to learn, break, and rebuild things, it's my kind of fun. And always by my side: Marcel, my dog and part-time office supervisor, who mostly contributes moral support and the occasional snore.
Lives in Liquid. Knows where Shopify bends and where it breaks, and builds accordingly.
Migrations, integrations and the technical questions a theme cannot answer.

