I’m a Full Stack Developer and Technical SEO expert who bridges the gap between performance and visibility. I build fast, scalable websites designed to rank and convert. Passionate about clean code, smart architecture, and data-driven growth. I turn technical precision into real business impact.
Hey, I’m Wout. I'm a Full Stack Developer and Technical SEO nerd who loves turning ideas into fast, scalable, good-looking websites that actually rank and convert. I’m obsessed with clean code, smart architecture, and anything that makes the web faster and better.
When I’m not behind my laptop, you’ll probably find me doing something that makes my heart rate spike: gym sessions, long runs, or cycling somewhere I didn’t plan to go. I’ve even ticked off an Ironman 70.3, which was equal parts pain and pride, yes I was very happy when I saw that finish line.
In my free time, I love building web and mobile apps just to learn, break, and rebuild things (it’s my kind of fun). And always by my side: Marcel, my dog and part-time office supervisor, who mostly contributes moral support and occasional snoring.
Learn what DV360 is, how Google's Display & Video 360 DSP works, how it differs from Google Ads and competitors like The Trade Desk, and when to use it.
Read more >
Why was Universal Analytics sunset? Learn why Google moved to GA4, how it fixes privacy and cross-device limits, and steps to migrate without losing data.
Read more >
Practical short- and long-term ways to add capacity to your marketing team, from on-demand teams and freelancers to automation, outsourcing, and hiring.
Read more >
What display / cpc means in GA4, how it’s tracked, why cost data may be missing, and how DV360 autotagging changes reporting.
Read more >
Why does Yandex organic show in GA4? Learn what Yandex is, whether it's safe, and practical attribution fixes to keep your reports accurate.
Read more >
A practical guide for founders and marketing leaders on choosing the best tech stack for web apps in Europe. Compare stacks, costs and time-to-market.
Read more >