AI search insights

AI search is changing how people discover information, evaluate products, and make decisions. For Marketing Managers, CMOs, and Founders, this shift means rethinking how content is created, optimized, and distributed. In this category, we explore how AI-driven search impacts visibility, SEO strategy, user intent, and conversion. From adapting content for LLM-powered results to building search-ready knowledge bases and structured data foundations, these articles help your team stay ahead as search evolves from keywords to true semantic understanding.

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Claude vs ChatGPT: which is better for writing and code
Wout Blockx
Wout Blockx
December 5, 2025
AI Search
ChatGPT

Claude vs ChatGPT: which is better for writing and code

Compare Claude vs ChatGPT for coding, writing, research and marketing. See strengths, limits and a simple framework to choose the right AI for growth.

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Ahrefs vs SISTRIX: pricing, features and real use cases
Arthur Lauwers
Arthur Lauwers
December 5, 2025
SEA
SEO
Marketing
AI Search
Software development

Ahrefs vs SISTRIX: pricing, features and real use cases

Compare Ahrefs vs SISTRIX on pricing, features, data quality and real SEO use cases. See which tool fits your growth-focused B2B or ecommerce team best.

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ahrefs vs semrush: backlink data, accuracy, and pricing compared
Wout Blockx
Wout Blockx
December 3, 2025
SEO
AI Search
SEA
Marketing
Guides

ahrefs vs semrush: backlink data, accuracy, and pricing compared

In depth Ahrefs vs Semrush comparison focused on backlink data, accuracy and pricing to help lean B2B and ecommerce teams choose the right SEO tool.

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What are brand citations in LLMs?
Arthur Lauwers
Arthur Lauwers
November 29, 2025
ChatGPT
B2B Marketing
SEO
Marketing
AI Search

What are brand citations in LLMs?

Learn what brand citations in LLMs are, why they matter for AI search visibility, and how to win mentions on Reddit, Quora, YouTube and more with 6th Man.

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Google E-E-A-T: What is it?
Arthur Lauwers
Arthur Lauwers
November 29, 2025
SEO
AI Search
UI/UX Design
Google

Google E-E-A-T: What is it?

Learn what Google E-E-A-T means, how it influences ranking without being a direct factor, and how to prove real experience and trust with your content.

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What is llms.txt and how to use it
Wout Blockx
Wout Blockx
November 17, 2025
ChatGPT
Data & Tracking
SEO
AI Search
Website

What is llms.txt and how to use it

Learn what llms.txt is, why it matters for AI and search, how to create and test an llms.txt file, and best practices for LLM-friendly websites.

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How to Make ChatGPT Rank Your Site in 2025
Arthur Lauwers
Arthur Lauwers
August 10, 2025
SEO
AI Search
ChatGPT

How to Make ChatGPT Rank Your Site in 2025

Learn how to rank in ChatGPT using proven 2025 strategies. Boost your brand with technical SEO, smart content, and digital PR from 6th Man.

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How to Use Schema Markup for Better SEO and Rank in LLMs
Arthur Lauwers
Arthur Lauwers
August 8, 2025
SEO
ChatGPT
AI Search

How to Use Schema Markup for Better SEO and Rank in LLMs

Learn how to use schema markup for SEO, rich results, and LLMs. Get fast, practical steps, validation tips, and expert advice for businesses.

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Understanding SEO Backlinks for Higher Rankings
Arthur Lauwers
Arthur Lauwers
August 8, 2025
SEO
AI Search
Website

Understanding SEO Backlinks for Higher Rankings

Learn what SEO backlinks are, why they boost Google rankings, how to earn quality links, and avoid mistakes. Practical strategies for 2024.

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Search Intent Explained: Why It Matters for Your Site
Arthur Lauwers
Arthur Lauwers
August 8, 2025
SEO
AI Search
SEA
Website

Search Intent Explained: Why It Matters for Your Site

Understand search intent, its four main types, and how to optimize your content for SEO. Practical tips to align your content and drive results.

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Glossary terms

ChatGPT
AI Search
SEO
Webflow
Wordpress

Sitemap

A sitemap is a structured file that lists your key URLs for search engines. Learn how a sitemap improves crawling, indexing and SEO for growing sites.

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ChatGPT
SEO
Marketing
AI Search

AI Overview

AI Overview is an AI-generated answer box in search that reshapes SEO, clicks and visibility. Learn how it works and how to optimise your site for it.

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SEO
Webflow
Webshop
Wordpress
Website

Metatitle

A metatitle is the HTML title tag that appears in search results. Learn how to write a strong metatitle that boosts SEO visibility and click through.

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