Programmatic Advertising Insights for
Programmatic advertising is the most complex form of digital marketing. It's an ecosystem by itself, with limited control and a high fraud rate. Find our tips below!
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DV360 Billing And Fees Explained: How DV360 Actually Charges You
Learn how DV360 billing works: media costs, platform fees, ROC, DST, third party tools and client markups, with clear examples and ways to cut waste.
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What does an ad exchange do? Quick explainer for 2026
Learn what an ad exchange does, how it works with DSPs and SSPs, and what it means for your 2026 media buying and revenue strategy.
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What is an SSP in programmatic advertising?
Understand what an SSP is in programmatic advertising, how it works with DSPs and ad exchanges, plus what growth teams should look for in a partner.
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Is DV360 an ad server?
Wondering if DV360 is an ad server or just a DSP? Learn how it differs from Campaign Manager 360, when you need an ad server, and how to set up your stack.
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Is DoubleClick the same as DV360?
Confused about DoubleClick vs DV360? Learn how Google rebranded DoubleClick, what DV360 actually does, and when you need it for campaigns in Europe.
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What is a DSP?
Learn what a DSP is, how demand-side platforms buy ads programmatically, how DSPs compare to SSPs, pricing models, and how to choose the right DSP for growth.
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What is a whitelist in programmatic advertising?
What is a whitelist in programmatic advertising? Learn how whitelists differ from open networks and blacklists, and when to use them to protect brand safety.
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What does CPM mean in programmatic?
CPM (cost per mille) is the price for 1,000 ad impressions in programmatic buying. Learn how it’s calculated, affects CPC/CTR, and how to lower it.
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What is DV360?
Learn what DV360 is, how Google's Display & Video 360 DSP works, how it differs from Google Ads and competitors like The Trade Desk, and when to use it.
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What is a DCO in digital advertising?
DCO (dynamic creative optimization) automates and personalizes display and social ads. What it is, setup costs, when it pays off, and how to test an MVP.
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