If you have heard DoubleClick and DV360 mentioned together, searched “Is Doubleclick DV360?” on Google, or seen a doubleclick.net URL in your campaigns, you are probably wondering if they are the same thing. The short answer is that DoubleClick was an ad tech company acquired by Google in 2008, and its programmatic buying tool, DoubleClick Bid Manager, was rebranded as Display & Video 360 in 2018. DV360 is now Google's enterprise demand-side platform, sitting inside the Google Marketing Platform alongside Campaign Manager 360 and Search Ads 360. Understanding the difference matters because it affects how you buy media, track results, and decide which tools make sense for your budget and team.
Many marketers still use the name DoubleClick because agencies, legacy documentation, older DV360 certification materials, and even Reddit threads like “Is doubleclick dv360 reddit” refer to it. But DoubleClick no longer exists as a standalone product line. What remains is a set of Google tools that inherited its capabilities, with DV360 handling programmatic display, video, and native buying, Campaign Manager 360 managing ad serving and reporting, and Search Ads 360 covering large-scale search campaigns. If you are evaluating whether to use DV360 or stick with Google Ads, knowing what DoubleClick used to be and how DV360 fits into the current stack is essential.
This article explains exactly what happened to DoubleClick, how DV360 emerged from the rebrand, and when a growing business should care about the distinction. You will also learn how to spot DV360 traffic in your analytics, what DV360 offers that Google Ads does not, how DoubleClick login flows changed after the migration, and whether your team actually needs access to it. By the end, you will have a clear picture of where DoubleClick ended and DV360 began.
Quick answer: is DoubleClick DV360 or not?
DoubleClick is not DV360 in the sense of being a single, current product. DoubleClick was an ad tech company that Google acquired in 2008, and it operated a suite of tools for ad serving, tracking, and programmatic buying. In July 2018, Google rebranded most of those tools under the Google Marketing Platform umbrella. DoubleClick Bid Manager became Display & Video 360, DoubleClick Campaign Manager became Campaign Manager 360, and DoubleClick Search became Search Ads 360, so when people ask “Is Doubleclick DV360?”, they usually mean the programmatic buying platform that evolved from DoubleClick Bid Manager.
The confusion arises because DoubleClick branding persisted for years after the acquisition, and many references, training materials, and even URLs still carry the DoubleClick name. If you see doubleclick.net in a click destination or a dclid parameter in your UTMs, that traffic likely originates from a campaign running through DV360 or another Google Marketing Platform tool. The legacy naming stuck around for so long that marketing teams, agencies, and even Google's own documentation sometimes mixed old and new terminology, making it hard to tell what was what.
How DoubleClick became part of Google Marketing Platform
Google bought DoubleClick Inc. for approximately 3.1 billion dollars in March 2008. At the time, DoubleClick was the market leader in ad serving and third-party tracking for large publishers and advertisers. The acquisition gave Google control over ad tech infrastructure that sat outside its own search and display network, positioning it to compete more directly with enterprise ad platforms and agencies. Over the next decade, Google integrated DoubleClick's technology into its advertising ecosystem, keeping the brand alive while gradually merging capabilities with Google's own tools.
In 2018, Google decided to retire the DoubleClick brand and consolidate all enterprise ad management products under a single identity, the Google Marketing Platform. This rebrand was not just cosmetic. It reflected Google's intention to unify programmatic buying, ad serving, analytics, and optimization in one cohesive platform. DoubleClick Bid Manager, which had handled real-time bidding and programmatic display since 2014, became Display & Video 360. DoubleClick Campaign Manager, the ad server used by agencies and publishers, became Campaign Manager 360. DoubleClick Search, built for large-scale paid search management, became Search Ads 360.
Where DV360 fits in the Google Ads and GMP stack
Display & Video 360 is Google's enterprise demand-side platform, or DSP. It allows advertisers to buy display, video, audio, and native inventory across Google's owned properties, third-party exchanges, and private marketplaces using programmatic bidding. DV360 is not the same as Google Ads, even though both platforms can run display and video campaigns. Google Ads is designed for self-serve advertisers and focuses primarily on Google-owned inventory like YouTube, the Google Display Network, and Search. DV360 is built for agencies, large in-house teams, and brands that need granular control, advanced audience segmentation, and access to non-Google inventory through open exchanges.
Campaign Manager 360 sits alongside DV360 in the Google Marketing Platform stack and handles ad serving, creative management, and reporting across multiple DSPs and networks. Think of Campaign Manager 360 as the tracking and verification layer. If you are running campaigns in DV360, Facebook, a traditional publisher, or any mix of channels, you might use Campaign Manager 360 to serve your creatives and consolidate reporting. Search Ads 360 is the third pillar and focuses exclusively on managing large, multi-engine search campaigns across Google, Microsoft Advertising, and other search platforms. It is designed for enterprise advertisers who need bid automation, budget pacing, and cross-engine reporting.
When someone types “Is Doubleclick DV360?” into a search bar, they often really want to know which Google tool does what and where their campaigns live. If you are running standard Google Ads display or video campaigns, you are not using DV360 unless your account is specifically linked to a Google Marketing Platform setup. If you see DV360 or Display & Video 360 in your platform list, invoices, or tracking parameters, you are working in the enterprise programmatic stack that replaced DoubleClick Bid Manager. Understanding this distinction is critical when you evaluate costs, access requirements, and whether your team has the skills and budget to justify using DV360 instead of Google Ads.
What DoubleClick was and how it worked
DoubleClick Inc. was founded in 1995 as one of the first companies to offer internet ad serving at scale. Before Google, Facebook, or programmatic platforms existed, DoubleClick pioneered the infrastructure for delivering banner ads, tracking impressions, and managing campaigns across multiple websites. Publishers and advertisers relied on DoubleClick to serve creatives, measure reach, and optimize performance in an era when digital advertising was still being defined. By the early 2000s, DoubleClick had become the dominant ad server for agencies, brands, and publishers worldwide.
DoubleClick operated several products that eventually became the backbone of Google Marketing Platform. DoubleClick Campaign Manager, often called DCM, was an ad server that delivered and tracked campaigns across display, video, and search. DoubleClick for Publishers, or DFP, managed inventory for publishers and became Google Ad Manager after the rebrand. DoubleClick Bid Manager, launched in 2014, allowed advertisers to buy programmatic display and video inventory through real-time bidding. It was this last product that evolved directly into Display & Video 360.
DoubleClick as an early ad server and ad network
In the mid-1990s, websites had no standardized way to deliver ads. DoubleClick solved that by creating a centralized ad server that stored banner creatives, rotated them based on rules, and reported impressions and clicks. This made it possible for advertisers to run the same campaign across hundreds of publisher sites without uploading files manually to each one. Publishers could fill unsold inventory dynamically, and agencies could consolidate reporting instead of logging into dozens of separate dashboards. DoubleClick effectively invented the ad tech stack as we know it today.
DoubleClick was not just an ad server. It also operated as an ad network, bundling publisher inventory and selling it to advertisers at scale. This dual role, technology provider and media seller, positioned DoubleClick at the center of the digital ad economy. Competitors like 24/7 Real Media and Atlas existed, but DoubleClick captured the largest share of agency and enterprise budgets. By the time Google acquired it, DoubleClick was generating hundreds of millions in annual revenue and handling billions of ad impressions every month.
From DoubleClick Bid Manager to DV360
DoubleClick Bid Manager, or DBM, launched in 2014 as Google's answer to independent demand-side platforms like The Trade Desk and MediaMath. It allowed advertisers to buy display, video, and native inventory programmatically across Google-owned properties, third-party exchanges, and private marketplaces. DBM integrated with DoubleClick Campaign Manager for reporting and creative management, creating a unified workflow for large advertisers and agencies. It was enterprise-focused from day one, requiring managed service agreements or agency partnerships rather than self-serve access.
In July 2018, Google rebranded DoubleClick Bid Manager as Display & Video 360 as part of a larger overhaul of its enterprise ad products. The rebrand was not just cosmetic. Google wanted to unify its programmatic buying, ad serving, analytics, and creative tools under one umbrella, the Google Marketing Platform. Display & Video 360 retained all of DBM's functionality but added tighter integration with Google Ads, Campaign Manager 360, Search Ads 360, and Google Analytics. The goal was to make DV360 the central hub for enterprise programmatic campaigns, with seamless data flow and cross-platform optimization.
Yes, DoubleClick was bought by Google
Google acquired DoubleClick Inc. for approximately 3.1 billion dollars in March 2008. At the time, it was one of the largest acquisitions in Google's history and sparked immediate scrutiny from regulators in the United States and Europe. Antitrust concerns centered on whether combining Google's search advertising dominance with DoubleClick's display ad infrastructure would give Google too much control over the entire digital advertising market. After extensive reviews, both the Federal Trade Commission and the European Commission approved the deal, concluding that sufficient competition remained in the ad tech ecosystem.
The acquisition gave Google ownership of the most widely used ad serving and tracking tools in the industry. DoubleClick Campaign Manager became the foundation for enterprise ad management, DoubleClick for Publishers evolved into Google Ad Manager, and DoubleClick Search became Search Ads 360. Google also gained access to DoubleClick's publisher relationships, agency integrations, and vast data on ad delivery and performance. This allowed Google to build a closed-loop advertising platform where it controlled search, display, video, analytics, and ad serving under one company.
Timeline of the Google DoubleClick acquisition
Google announced its intent to acquire DoubleClick on April 13, 2007, beating out Microsoft, which had also been in negotiations. The deal closed on March 11, 2008, after regulatory approval. For nearly a decade after the acquisition, Google kept the DoubleClick branding largely intact. Agencies, publishers, and advertisers continued to log into DoubleClick Campaign Manager, DoubleClick Bid Manager, and DoubleClick for Publishers. The brand carried weight and familiarity, so Google saw little reason to change it immediately.
By 2018, however, Google had integrated DoubleClick's technology so deeply into its own products that the separate branding no longer made sense. On July 24, 2018, Google announced that it was retiring the DoubleClick name and consolidating its enterprise advertising products under the Google Marketing Platform and Google Ad Manager brands. DoubleClick Bid Manager became Display & Video 360, DoubleClick Campaign Manager became Campaign Manager 360, and DoubleClick Search became Search Ads 360. The change was designed to simplify naming conventions and emphasize integration across Google's advertising ecosystem.
Why Google rebranded DoubleClick tools like DV360
Google wanted advertisers to see its enterprise tools as one cohesive platform rather than a collection of separate products with different names and interfaces. The rebrand aligned the naming structure with Google's broader product families, adding 360 to signify comprehensive, multi-channel solutions. Display & Video 360, Campaign Manager 360, and Search Ads 360 all sit inside the Google Marketing Platform umbrella, along with Analytics 360 and Data Studio, now Looker Studio. The goal was to make it easier for marketers to understand what each tool does and how they work together.
The rebrand also helped Google move past the DoubleClick legacy at a time when privacy, transparency, and data control were becoming central concerns in digital advertising. DoubleClick had been synonymous with third-party tracking and cookie-based advertising for two decades. By retiring the name, Google could position its enterprise tools as modern, privacy-conscious, and built for a world where first-party data and consent-driven targeting matter more than legacy tracking methods. The rebrand was strategic, not just cosmetic, and it reflected Google's need to modernize its ad tech narrative.
What DV360 is today and what it is not
Display & Video 360 is Google's enterprise demand-side platform, or DSP, built for large advertisers, agencies, and in-house media teams. It allows users to plan, buy, optimize, and measure display, video, audio, and native campaigns across Google-owned inventory, third-party ad exchanges, and private marketplaces. Unlike Google Ads, which is designed for self-serve advertisers and focuses on Google-owned properties like YouTube and the Google Display Network, DV360 is built for programmatic buying at scale, with advanced audience targeting, creative management, and cross-channel attribution. Access typically requires a managed service agreement or partnership with a Google Marketing Platform reseller.
DV360 is not a replacement for Google Ads, nor is it a tool most small and mid-sized businesses will ever need. It is designed for advertisers who spend hundreds of thousands or millions annually on display and video, need granular control over bidding strategies and inventory sources, and want to integrate programmatic buying with their broader marketing stack. If you are running standard Google Ads display or video campaigns, you are not using DV360 unless you specifically set up a Google Marketing Platform account. The two platforms operate separately, with different interfaces, reporting structures, and cost models.
DV360 vs Google Ads display campaigns
Google Ads display campaigns run primarily on the Google Display Network, which includes millions of websites, apps, and Google properties like YouTube and Gmail. Google Ads is self-serve, easy to set up, and optimized for small to mid-sized budgets. It uses automated bidding strategies like Maximize Conversions and Target CPA, and creative management is relatively simple, often limited to responsive display ads and uploaded image or video assets. Reporting is straightforward, accessible through the Google Ads interface, and integrates directly with Google Analytics. For most businesses, Google Ads is more than sufficient for display and video advertising.
Display & Video 360, by contrast, gives advertisers access to Google's ad exchange, third-party exchanges like OpenX and Index Exchange, and private marketplace deals negotiated directly with publishers. It supports advanced audience segmentation using first-party data, third-party data providers, and Google Audiences. Creative management is more sophisticated, with support for dynamic creative optimization, or DCO, and custom HTML5 assets. Reporting is deeper and more customizable, often feeding into enterprise analytics platforms. DV360 also supports sequential messaging, frequency capping across publishers, and cross-device attribution, features that Google Ads does not offer at the same level of granularity.
DV360 vs Campaign Manager 360 and Search Ads 360
Campaign Manager 360 is an ad server, not a buying platform. It handles creative hosting, ad delivery, tracking, and reporting for campaigns running across multiple channels and DSPs. If you are running campaigns in DV360, Meta, LinkedIn, and traditional publishers simultaneously, you would use Campaign Manager 360 to serve your creatives and consolidate performance data. Think of it as the verification and measurement layer. Campaign Manager 360 also provides floodlight tags for conversion tracking and supports attribution modeling across paid, owned, and earned media. It is typically used by large agencies and brands that need unified reporting across complex, multi-platform campaigns.
Search Ads 360 is Google's enterprise search management platform. It allows advertisers to manage campaigns across Google Ads, Microsoft Advertising, Yahoo, and other search engines from one interface. SA360 is built for brands running large-scale search campaigns with thousands of keywords, complex bid strategies, and the need for automated budget pacing and cross-engine reporting. If you are only advertising on Google, you do not need Search Ads 360. If you are managing search campaigns across multiple engines, need advanced bid automation, or want to integrate search performance with DV360 and Campaign Manager 360 data, SA360 becomes valuable. It is a specialized tool for enterprise search marketing, not a general-purpose platform.
Is DoubleClick DV360 in practice? Common use cases
In practice, when someone asks if DoubleClick is DV360, they usually want to know whether the platform they are seeing in their tracking data, or being pitched by an agency, is the same thing. If you see doubleclick.net in a URL, a dclid parameter in your UTMs, or Display & Video 360 listed in your Google Marketing Platform account, you are working with DV360 or one of its sibling products like Campaign Manager 360. The DoubleClick name persists in URLs, cookies, and legacy documentation because it was the original domain and infrastructure. Google never fully scrubbed it from the technical layer.
The real question is not whether DoubleClick and DV360 are the same thing, but whether you actually need DV360 for your business. Many advertisers are introduced to DV360 by agencies that use it to manage programmatic campaigns on behalf of clients. If your agency is running your display and video through DV360, you will see better transparency, more control, and access to inventory beyond Google Ads. But if you are a small or mid-sized business running your own campaigns, DV360 is probably overkill unless you have the budget, team, and strategic need to justify enterprise programmatic buying.
When you actually need DV360 for programmatic buying
You should consider DV360 if you are spending at least six figures annually on display and video advertising, need access to private marketplace deals or third-party exchanges, or require advanced audience targeting using first-party customer data. DV360 makes sense for retailers running dynamic product ads across multiple publishers, B2B brands targeting specific job titles or industries with precision, and agencies managing campaigns for multiple clients across diverse inventory sources. It is also valuable if you need to coordinate display, video, and audio campaigns with unified frequency capping, cross-device tracking, and attribution modeling that spans multiple touchpoints.
Another scenario where DV360 is justified is when you are working with a programmatic advertising strategy that includes whitelists, blacklists, and deal IDs negotiated with specific publishers. If you are buying premium video inventory on publisher sites, sponsoring content integrations, or running campaigns on connected TV platforms, DV360 gives you the tools to manage those buys efficiently. Understanding whitelists in programmatic and CPM in programmatic becomes critical at this level. Google Ads simply does not offer the same level of inventory control, negotiation, or reporting granularity for these use cases.
When Google Ads is more than enough
If you are a local business, a small e-commerce brand, or a B2B company spending less than 10,000 euros per month on display and video, Google Ads will almost certainly meet your needs. Google Ads offers excellent reach through the Google Display Network and YouTube, automated bidding that performs well for most businesses, and straightforward reporting that integrates with Google Analytics and Tag Manager. You do not need DV360's complexity or cost unless you have exhausted the potential of Google Ads and can clearly articulate what additional inventory, targeting, or control you need.
Even for mid-sized businesses with healthy ad budgets, Google Ads often performs better than DV360 because it is optimized for conversion-focused campaigns running on Google-owned properties. YouTube, Gmail, and the Display Network are highly effective channels, and Google Ads' automated bidding strategies are continuously improving. Unless you have a specific reason to buy outside Google's ecosystem, such as access to premium publisher inventory or a need to integrate programmatic SEO strategies with paid media, you are better off focusing your budget and optimization efforts on Google Ads rather than adding the overhead of DV360.
How to tell if traffic or banners come from DV360
If you see traffic in your analytics that originated from a campaign you did not set up in Google Ads, or if a banner ad includes doubleclick.net in its click URL, there is a good chance it came from DV360 or another Google Marketing Platform tool. The easiest way to confirm is to check the UTM parameters or look for a dclid parameter in the landing page URL. The dclid, or DoubleClick click identifier, is a unique tracking parameter used by DV360 and Campaign Manager 360 to track clicks and conversions outside of Google Ads. If you see dclid in your URL, the campaign was served through DV360, Campaign Manager 360, or a related enterprise tool.
Another indicator is the source and medium combination in Google Analytics. Google Ads traffic typically shows as google / cpc or youtube / cpc, while DV360 traffic often appears as dv360 / display, doubleclick / cpc, or a custom source set by the campaign manager. If you are using Campaign Manager 360 to serve creatives, the source might be labeled with a floodlight tag or custom parameter. Understanding display / cpc in Google Analytics 4 can help you decode where different campaign types are actually coming from.
Using click URLs, UTMs and dclid to spot DV360
When you click on a display or video ad served through DV360, the destination URL will typically include a dclid parameter that looks like a long string of letters and numbers. This parameter allows Google to track the click back to the specific campaign, line item, and creative in DV360. If you see this parameter in your URL, you can be confident the ad came from DV360 or Campaign Manager 360. Google Ads uses a different parameter, gclid, which serves the same purpose but is specific to the Google Ads platform. The two do not overlap, so checking which parameter is present tells you which platform served the ad.
UTM parameters can also reveal the source. Many agencies and advertisers append custom UTM tags to DV360 campaigns to track performance in analytics platforms. If you see utm_source=dv360 or utm_medium=programmatic, the traffic almost certainly came from a DV360 campaign. You can also check the HTTP referrer in your server logs or analytics platform. If the referrer is a doubleclick.net domain, that is another indicator that the traffic originated from a DV360 or Campaign Manager 360 campaign. Combining these signals gives you a clear picture of where your traffic is coming from and whether it aligns with your media strategy.
Confirming DV360 traffic in analytics and ad platforms
In Google Analytics 4, you can filter traffic by source, medium, and campaign name to isolate DV360 sessions. Navigate to the Traffic acquisition report and look for sources labeled as dv360, doubleclick, or any custom source your agency has configured. You can also create a custom exploration in GA4 that filters for the presence of the dclid parameter. This will show you all sessions that included a DoubleClick click identifier, giving you a clear view of how much traffic is coming from DV360 campaigns versus Google Ads or other channels.
If you have direct access to DV360, you can log in and review active campaigns, creatives, and performance metrics. The DV360 interface will show impressions, clicks, conversions, and spend by campaign, line item, and creative. You can cross-reference this data with your Google Analytics reports to confirm that the traffic matches. If you do not have access to DV360 but suspect an agency is running campaigns on your behalf, ask them for a login or regular reporting exports. Transparency around where your media budget is being spent and which platforms are delivering results is critical, and you should never be in the dark about whether DV360 is part of your mix.
Who should care about DV360 and who can ignore it
Enterprise advertisers, large e-commerce brands, and agencies managing multi-million-euro budgets across multiple clients need to understand DV360 and use it strategically. If you are running campaigns that require access to private marketplaces, deal-based buying, or inventory outside the Google Display Network, DV360 is the right tool. Retailers using dynamic creative optimization to personalize ads based on browsing behavior, B2B companies targeting specific companies or decision-makers, and brands running coordinated campaigns across display, video, audio, and connected TV all benefit from DV360's capabilities.
Small businesses, local advertisers, and companies spending less than 50,000 euros annually on digital advertising can safely ignore DV360. It adds complexity, requires specialized knowledge to manage effectively, and often involves additional fees or minimum spend commitments. If your current Google Ads campaigns are not yet fully optimized, your landing pages are not converting well, or you do not have robust tracking and analytics in place, adding DV360 to the mix will only dilute your focus. Fix the fundamentals first, scale what is working in Google Ads, and only consider DV360 once you have exhausted simpler, more accessible options.
Typical DV360 use cases for scaleups and retailers
Scaleups in e-commerce, SaaS, and high-growth B2B sectors often reach a point where Google Ads alone cannot deliver the reach or precision they need. This is where DV360 becomes relevant. Retailers with large product catalogs use DV360 to run dynamic product ads that pull live inventory feeds and personalize creatives based on user behavior. SaaS companies targeting enterprise buyers use DV360 to layer first-party data, such as website visitors or CRM lists, with third-party intent data to reach decision-makers earlier in the buying cycle. This level of targeting and creative sophistication is difficult to achieve in Google Ads.
Another common use case is multi-touch attribution and frequency management across channels. If you are running campaigns on Google Ads, Meta, LinkedIn, and programmatic display simultaneously, DV360 allows you to cap frequency across all touchpoints and measure the incremental impact of each channel. You can also use DV360 to run sequential messaging campaigns, showing different creatives to users based on where they are in the funnel. These strategies require tight integration between your DSP, ad server, and analytics platform, which is exactly what the Google Marketing Platform stack, including DV360, Campaign Manager 360, and Analytics 360, is designed to support. Working with a team like 6th Man can help you navigate these setups efficiently.
DV360 requirements, costs and access models
DV360 access typically comes through one of three models. Managed service requires you to work with a Google-certified partner or reseller who sets up and manages your account on your behalf. Self-service access is available to large advertisers who meet Google's minimum spend thresholds and have the in-house expertise to manage campaigns independently. Hybrid models exist where an agency provides strategic oversight and campaign setup, but your internal team handles day-to-day optimization and reporting. Each model has different fee structures, minimum spend requirements, and service levels.
Costs vary widely depending on your access model and spend level. Managed service agreements often include platform fees ranging from 10 to 20 percent of media spend, plus additional charges for creative production, data management, and reporting. Self-service access may have lower platform fees but requires significant internal resources to manage effectively. Minimum spend thresholds are typically in the range of 25,000 to 50,000 euros per month, though this varies by region and partner. If your budget is below these levels, DV360 is probably not cost-effective, and you are better off focusing your resources on optimizing Google Ads, improving conversion rates, strengthening your DoubleClick company tracking history in analytics, and building a stronger data foundation.
How 6th Man Digital helps you decide on DV360
Not every company needs DV360, and not every company should stay on Google Ads alone. The right choice depends on your media mix, budget, data maturity, and the types of campaigns you want to run. That is where 6th Man steps in. We do not push enterprise tools when they are overkill, and we do not hold you back when programmatic buying could unlock real growth. Instead, we audit your current setup, look at your goals, and design a lean, transparent strategy that makes sense for your business.
Auditing your current media buying and tracking setup
Before recommending DV360 or any other platform, we start by understanding what you already have in place. That means looking at your active campaigns in Google Ads, your tracking configuration in GA4 or other analytics tools, your conversion data, and your audience segments. We check whether you are getting clean attribution, whether you have access to first-party data, and whether your current buying methods give you the reach and control you need. If Google Ads display and video campaigns are performing well and you have not hit their limits, we will tell you that DV360 is not the next step yet. If we see that you need better frequency management, custom deal IDs, or cross-channel optimization, we flag that and explain how DV360 fits the gap.
This audit also covers technical fundamentals like UTM tagging, server-side tracking readiness, and whether your site or app can handle the measurement requirements of a programmatic platform. We work fast and transparently, so you get a clear report and recommendation, not a sales pitch for expensive tools you do not need.
Designing a lean, transparent programmatic strategy
If DV360 makes sense for your situation, we help you implement it the right way. That means setting up campaigns inside DV360, integrating it with your existing Google Marketing Platform assets like Campaign Manager 360 if needed, and connecting it to your analytics stack so you can measure performance accurately. We handle creative trafficking, audience setup, deal negotiations with publishers or exchanges, and ongoing optimization. Because we operate as your embedded team, not a traditional agency, you get senior-level expertise without the overhead or the media markup. We charge flat, predictable fees, and we optimize for your business outcomes, not for billable hours.
Our programmatic strategy always starts lean. We test incrementally, measure ROI at every step, and scale only what works. We also make sure you understand what is happening in your campaigns. No black boxes, no vague reporting dashboards. You get full transparency into where your budget goes, what performance looks like across channels, and how DV360 compares to your other media investments. That is how we help companies grow smarter and faster, whether you are running e-commerce campaigns across Europe or scaling B2B demand generation with display and video.
Understanding whether DoubleClick is the same as DV360 is not just about clearing up naming confusion or finding the right Doubleclick login page after the rebrand. It is about knowing which Google tools you actually need, when you need them, and how they work together in a modern media stack. DoubleClick Bid Manager evolved into DV360, and DV360 is now Google's enterprise programmatic buying platform that replaced parts of the older doubleclick.net stack and sits alongside DoubleClick Manager successors like Campaign Manager 360 and Search Ads 360. For growth-minded businesses that have outgrown standard Google Ads display or that need advanced programmatic capabilities, DV360 can be a powerful tool. For companies that are not yet at that stage, sticking with Google Ads and investing in better creative, landing pages, and tracking often delivers more value. If you want to figure out which path makes sense for your business, and finally put the “Is Doubleclick DV360?” question to bed, talk to 6th Man. We will help you make the right call, fast.
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