SEA Insights
SEA is one of the fastest ways to generate demand, test messaging, and drive high-intent traffic. For Marketing Managers, CMOs, and Founders, it offers the control and scalability needed to fuel reliable pipeline growth. In this category, we break down practical strategies across Google Ads, LinkedIn Ads, and other paid channels. From campaign structure and targeting to bidding strategies, creative testing, and attribution, these articles help you build a paid acquisition engine that is efficient, measurable, and aligned with long-term business goals.
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Comparing multivariate tests to A/B tests: when to choose each
Compare multivariate tests vs A/B tests, see examples for landing pages, Meta ads and Google search ads, and learn when each method fits your goals.
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Semrush vs SISTRIX: comparing pricing, limits and real-world value
Compare Semrush vs SISTRIX on pricing, limits and real-world ROI. See which SEO tool fits a lean, data-driven marketing team in Europe.
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SISTRIX vs Ahrefs: pricing, features and real use cases
Compare SISTRIX to Ahrefs on pricing, features, data quality and real SEO use cases. See which tool fits your growth-focused B2B or e-commerce team best.
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ahrefs vs semrush: backlink data, accuracy, and pricing compared
In depth Ahrefs vs Semrush comparison focused on backlink data, accuracy and pricing to help lean B2B and ecommerce teams choose the right SEO tool.
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What is an SSP in programmatic advertising?
Understand what an SSP is in programmatic advertising, how it works with DSPs and ad exchanges, plus what growth teams should look for in a partner.
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Is DV360 an ad server?
Wondering if DV360 is an ad server or just a DSP? Learn how it differs from Campaign Manager 360, when you need an ad server, and how to set up your stack.
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Is DoubleClick the same as DV360?
Confused about DoubleClick vs DV360? Learn how Google rebranded DoubleClick, what DV360 actually does, and when you need it for campaigns in Europe.
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Performance Max explained: assets, audience signals, and control levers
Learn what Performance Max is, how it works across Google channels, which assets and audience signals to use, and what control levers still matter.
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What's the difference between SEO and SEA?
No-fluff breakdown of how SEO (organic/owned/earned, longer-term) differs from SEA (paid, immediate traffic). When to use each and how to combine them.
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Autotagging in Microsoft Advertising: a step by step guide
Step-by-step guide to Autotagging in Bing (Microsoft Advertising). Learn how to enable UTM auto-tagging, choose replace or keep tags, and track campaigns.
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How to manage competitor campaigns in Google Ads without breaking policy
How to manage competitor campaigns in Google Ads: practical, no-fluff guidance on compliant ad copy, landing pages, bidding limits, negatives and KPIs.
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Search Intent Explained: Why It Matters for Your Site
Understand search intent, its four main types, and how to optimize your content for SEO. Practical tips to align your content and drive results.
Read more >Glossary terms
Keyword Cannibalisation
Keyword cannibalisation happens when several pages compete for the same keyword. Learn what it is, why it hurts SEO, and how to fix it fast.
Read more >Short-tail keywords
Short-tail keywords are broad 1–3 word search phrases with high volume and mixed intent. Learn how to use them in SEO and paid search for growth.
Read more >Long-tail keywords
Learn what long-tail keywords are, why they convert better than broad terms, and how to use them in SEO and paid search for higher quality traffic.
Read more >Multivariate test
Learn what a multivariate test is, how it differs from A/B testing and when to use it to optimise ads and landing pages for faster, data driven growth.
Read more >A/B test
An A/B test compares two versions of a page, ad or element to see which performs better, helping digital teams make data-driven optimisation decisions.
Read more >Ad Quality Score
Ad Quality Score is a key metric in Google Ads that affects your ad rank and cost per click. Learn what drives it and how to improve it for better ROI.
Read more >HTML5 banner
Learn what an HTML5 banner is, how it works and why it outperforms static banners in modern display and programmatic advertising campaigns.
Read more >Return on Investment (ROI)
Return on Investment (ROI) shows how much profit you earn for every euro invested. Learn the formula, examples and how to use ROI for smarter growth.
Read more >Retargeting
Retargeting shows ads to people who already visited or engaged with your brand. Learn how retargeting works and how to use it for higher ROI.
Read more >Copywriting
Copywriting is persuasive writing that drives action across websites, ads and emails. Learn how strong copywriting turns traffic into leads and revenue.
Read more >Responsive Search Ads
Responsive Search Ads let Google mix your headlines and descriptions to match each search. Learn how they work and how to use them for better results.
Read more >Performance Marketing
Performance marketing is a results-based approach where you pay for clear actions like clicks, leads, or sales. Learn how it drives predictable growth.
Read more >Customer Lifetime Value (CLV)
Customer Lifetime Value is the total long term revenue from a customer. Learn how to calculate it and use it to scale marketing profitably.
Read more >Cost per 1000 impressions (CPM)
Learn what cost per 1000 impressions (CPM) means, how to calculate it, and how to use it to optimise awareness campaigns across channels.
Read more >cost per click
Discover what cost per click (CPC) means, how to calculate it and how to use it to scale profitable campaigns for e-commerce and B2B marketing.
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