B2B Marketing insights
B2B marketing is evolving fast, and the teams that win are the ones that combine strategy, data, and execution into a single growth engine. In this category, we share proven B2B marketing insights for Marketing Managers, CMOs, and Founders who need clarity in a complex landscape. From positioning and messaging to demand generation, account-based tactics, analytics, and channel strategy, these articles help you build a marketing function that drives pipeline, improves efficiency, and supports long-term revenue growth.
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What is an SSP in programmatic advertising?
Understand what an SSP is in programmatic advertising, how it works with DSPs and ad exchanges, plus what growth teams should look for in a partner.
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Is DV360 an ad server?
Wondering if DV360 is an ad server or just a DSP? Learn how it differs from Campaign Manager 360, when you need an ad server, and how to set up your stack.
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Is DoubleClick the same as DV360?
Confused about DoubleClick vs DV360? Learn how Google rebranded DoubleClick, what DV360 actually does, and when you need it for campaigns in Europe.
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What are brand citations in LLMs?
Learn what brand citations in LLMs are, why they matter for AI search visibility, and how to win mentions on Reddit, Quora, YouTube and more with 6th Man.
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Performance Max explained: assets, audience signals, and control levers
Learn what Performance Max is, how it works across Google channels, which assets and audience signals to use, and what control levers still matter.
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What is a DSP?
Learn what a DSP is, how demand-side platforms buy ads programmatically, how DSPs compare to SSPs, pricing models, and how to choose the right DSP for growth.
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What's the difference between SEO and SEA?
No-fluff breakdown of how SEO (organic/owned/earned, longer-term) differs from SEA (paid, immediate traffic). When to use each and how to combine them.
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Short-term and long-term ways to add capacity to your marketing team
Practical short- and long-term ways to add capacity to your marketing team, from on-demand teams and freelancers to automation, outsourcing, and hiring.
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Does a headless CMS impact SEO?
Short answer: no. A headless CMS doesn't hurt SEO by itself. Rendering method, metadata, sitemaps, redirects and performance decide the real impact.
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Momentum in marketing teams | 6th Man
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How to calculate B2B SaaS metrics in 10 core formulas (2025)
How to calculate B2B SaaS Metrics: 10 formulas, data sources, benchmarks, and quick fixes to cut CAC, boost MRR, and improve retention.
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Why MQL is not a good funnel step
Why MQLs should not be part of a funnel — use revenue metrics: track opportunities, stage movement and pipeline coverage to align sales & marketing.
Read more >Glossary terms
Sprint
Learn what a sprint is, how it works in agile and Scrum, and how focused work cycles help B2B and e‑commerce teams move faster with predictable growth.
Read more >Return on Investment (ROI)
Return on Investment (ROI) shows how much profit you earn for every euro invested. Learn the formula, examples and how to use ROI for smarter growth.
Read more >Retargeting
Retargeting shows ads to people who already visited or engaged with your brand. Learn how retargeting works and how to use it for higher ROI.
Read more >Copywriting
Copywriting is persuasive writing that drives action across websites, ads and emails. Learn how strong copywriting turns traffic into leads and revenue.
Read more >Public Relations (PR)
Public Relations (PR) is the strategic management of brand reputation through earned communication. Learn how PR supports growth, trust and SEO.
Read more >E-mail signature
Discover what an e-mail signature is, what to include, and how to use it as a simple but powerful branding and marketing asset for your business.
Read more >CMS
A CMS lets you create and manage website content without code. Learn how a CMS works, key types, and how it impacts SEO, speed and growth.
Read more >Customer Relationship Management (CRM)
Customer Relationship Management (CRM) centralises customer data, aligns sales and marketing, and drives predictable growth for B2B and e-commerce teams.
Read more >Growth Marketing
Growth marketing is a data driven, experiment led approach to grow acquisition and retention across your whole funnel in a predictable, scalable way.
Read more >Performance Marketing
Performance marketing is a results-based approach where you pay for clear actions like clicks, leads, or sales. Learn how it drives predictable growth.
Read more >Customer Lifetime Value (CLV)
Customer Lifetime Value is the total long term revenue from a customer. Learn how to calculate it and use it to scale marketing profitably.
Read more >Cost per 1000 impressions (CPM)
Learn what cost per 1000 impressions (CPM) means, how to calculate it, and how to use it to optimise awareness campaigns across channels.
Read more >Brand awareness
Discover what brand awareness is, why it matters for B2B and e‑commerce growth, and how to measure and scale it with data driven digital marketing.
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