Software development insights and strategies
Software development isn’t just about writing code. It’s about building reliable, scalable systems that support growth, improve user experience, and help your product win in the market. In this category, we share practical software development insights for Marketing Managers, CMOs, and Founders who want to understand how technology decisions impact performance, conversion, and long-term strategy. From engineering best practices to product-driven improvements, these articles help you align tech, UX, and growth so your product becomes a true competitive advantage.
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Ahrefs vs SISTRIX: pricing, features and real use cases
Compare Ahrefs vs SISTRIX on pricing, features, data quality and real SEO use cases. See which tool fits your growth-focused B2B or ecommerce team best.
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What is a content delivery network and how it speeds your site in 2025
Learn what a content delivery network (CDN) is, how it speeds up your site in 2025, and when to use it to boost SEO, conversions and reliability.
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UX design fundamentals: 10 principles every product team should follow
Learn 10 UX design fundamentals every product team should follow. Improve usability, conversion and customer satisfaction with practical principles.
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How to make a conversion-oriented website
Create a conversion-oriented website with a data-driven process: set goals, design for conversions, speed up pages, run A/B tests, and scale.
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What is a DCO in digital advertising?
DCO (dynamic creative optimization) automates and personalizes display and social ads. What it is, setup costs, when it pays off, and how to test an MVP.
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10 tips to optimise your landing page now
Practical landing page optimisation: 10 tips for growth teams to boost conversions. Improve CTAs, page speed, ad-message match, testing and analytics.
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how to pick the best tech stack for web apps in europe
A practical guide for founders and marketing leaders on choosing the best tech stack for web apps in Europe. Compare stacks, costs and time-to-market.
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Custom app development cost explained: MVP vs full product prices
See transparent custom app development costs: MVPs from €3,000, web/mobile integrations €5k–€10k, full cross-platform €15k+. Ongoing support from €1,000/mo.
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React Native app development for Belgian businesses
Build faster, cost-effective native-feeling mobile apps with React Native. Practical guide for Belgian founders and CMOs on strategy and hiring.
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From idea to app: custom mobile app development roadmap
Practical roadmap for custom mobile app development: plan, build, test, and launch apps that drive growth. For founders and CMOs in Europe.
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From idea to launch: custom web application development step by step
Step-by-step guide to custom web application development for founders and marketing leaders. Plan, build and launch scalable apps that drive growth.
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Programmatic SEO for 2025: AI, no-code, and safe scaling
What is programmatic SEO? Clear 2025 playbook: intent-first use cases, AI & no-code stacks, rollout gates, KPIs, examples for ecommerce & directories.
Read more >Glossary terms
Sprint
Learn what a sprint is, how it works in agile and Scrum, and how focused work cycles help B2B and e‑commerce teams move faster with predictable growth.
Read more >.io domain
Learn what a .io domain is, why tech startups and B2B SaaS brands use it, and how it impacts SEO, branding and growth focused marketing.
Read more >API
API stands for application programming interface, a standard way for software systems to talk and share data. Learn how an API empowers modern growth teams.
Read more >App store
Discover what an app store is, how it works, and how B2B and ecommerce teams can use app stores as a growth channel for acquisition and revenue.
Read more >URL
A URL is the web address of a page or file. Learn how URL structure works, why it matters for SEO and analytics, and how to keep URLs clean and scalable.
Read more >Scrum
Scrum is an agile framework for managing complex work in short sprints. Learn how Scrum roles, events and artifacts help teams deliver and improve faster.
Read more >Next.js
Next.js is a React-based framework for fast, SEO-friendly web apps. Learn how Next.js handles routing, rendering and APIs for e-commerce and B2B growth.
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