Antiquair Online is a Leuven-based antique dealer specializing in buying vintage furniture, jewelry, design pieces, and collectibles. Their old website was dated, hard to manage, and invisible in search results. We designed and built a bespoke Webflow site that captures the authentic feel of the antique trade while providing a scalable SEO foundation with 19+ category landing pages, schema markup, and a CMS the team can manage independently.
Antiquair Online had 20 years of experience buying antiques but almost zero online presence to show for it. The existing website looked outdated, didn't reflect the craftsmanship of the business, and had no SEO strategy behind it.
In the antique trade, trust is everything. A potential seller deciding whether to submit their vintage Hermès bag or antique table needs to feel they're dealing with experts, not a generic buyback service. The website had to communicate that credibility instantly.
Main challenges:
dated design that didn't reflect the expertise or aesthetic of the business
no SEO visibility for high-intent searches like "vintage handtas verkopen" or "antiek verkopen"
no structured landing pages for specific product categories
content management was difficult, making updates and new pages a bottleneck
the site needed to convert visitors into form submissions, not just inform
Strategy Overview
Antiquair Online — Approach
Approach
A site that earns trust instantly and ranks where antique sellers are searching.
01
Design that matches the trade
Antiques are about craftsmanship, history, and authenticity. We designed a visual language that balances vintage character with modern usability — warm tones, textured elements, and considered typography.
The homepage flows from a clear value proposition to product categories, a 3-step selling process, and trust signals. Every section answers the next question a potential seller would have.
Bespoke designTrust-firstConversion flow
02
19+ category landing pages
Someone searching "vintage handtas verkopen" has very different intent than "oude munten verkopen." We built dedicated pages for each category: handbags, jewelry, design chairs, tables, lamps, vases, cabinets, and more.
Each page targets a specific long-tail query and is structured to convert. Instead of competing on one broad keyword, the site ranks for dozens of specific searches where intent is high and competition is lower.
Long-tail SEOIntent matching19+ categories
03
Custom CMS for scalability
The antique market evolves. New categories emerge, seasonal demand shifts, and the team needs to respond quickly. We built a Webflow CMS that makes adding new category pages and updating content straightforward.
No developer needed to add a new page for "retro zetel verkopen" or update valuation criteria. The CMS mirrors the site architecture, so updates are intuitive and consistent.
Webflow CMSNo-code updatesScalable
04
Technical SEO foundation
A beautiful site that Google can't understand is a missed opportunity. We implemented structured schema markup, optimized metadata for every page, and built a lightweight architecture that loads fast and crawls clean.
The URL structure is intentional: /antiek-opkopen/vintage-handtas-verkopen tells both Google and the visitor exactly what the page is about. Internal linking strengthens topical authority across the entire site.
Schema markupClean architectureInternal linking
Antiquair Online — Results
Results
From invisible and outdated to a structured online presence designed to convert.
BespokeWebflow design
A custom design that captures the authenticity of the antique trade — built for trust.
The team can add new categories, update content, and manage pages independently.
SchemaTechnical SEO
Structured data, optimized metadata, and clean architecture from day one.
Antiquair Online went from an invisible, outdated website to a structured online presence designed to attract sellers organically and convert them consistently.
Antiquair Online — Visit CTA
See it live
Visit Antiquair Online
Browse the live site we designed and built — from the category landing pages to the conversion flow. 20 years of antique expertise, now with an online presence to match.
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