Haystack, a brand and marketing insights company, wanted to understand how to grow organic visibility and attract their ideal audience through search. Before diving into execution, 6th Man Digital guided them through a Sprint 0 — a strategic discovery phase designed to uncover untapped SEO opportunities and build a clear, actionable roadmap.

We conducted a full SEO audit, keyword and intent mapping, and competitor gap analysis to pinpoint where Haystack could win in search. The process revealed valuable content opportunities, technical improvements, and messaging gaps that could unlock long-term organic growth.