Development
UI/UX Design

SaaS Webflow website: design and development for Factor 6

Factor 6, a new AI SEO content writer needed a website that converts visitors into demo users. So we designed a mobile first Webflow website focussed on conversion.

Tools & Tech used

Figma
Google Analytics
Google Search Console
Google Tag Manager
Javascript
Lottie
Webflow

Team members

Project overview

Factor 6 is an AI SEO content platform built for brands and agencies. The product turns keywords and brand inputs into research-backed, SEO-optimized articles with features like workspaces, data-driven keyword ideas, internal linking, and CMS-ready outputs. Our brief: design a website that moves visitors swiftly from curiosity to a demo.  

We designed a mobile-first Webflow site focused on conversion. The above-the-fold makes the promise instantly clear, followed by a tight “How it works” flow, proof-rich feature sections, and a persistent primary CTA. We leaned into Factor 6’s strongest signals: “Try Factor 6” with a free-to-start offer, the step-by-step generation flow, and product-led proof, so visitors understand value fast and have a frictionless path to try the tool.  

Key moves:

  • Clear primary action: “Try Factor 6” as the dominant CTA, reinforced throughout the page and near high-intent sections.  
  • Guided flow: a five-step “From keyword to expert article” section that lowers perceived effort and builds trust.  
  • Product-led proof: Workspaces, Keyword Ideas, and CMS-ready articles showcased with concise benefits and UI visuals.  
  • Social proof: visible usage and satisfaction stats to reduce risk for first-time evaluators.  
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Result

  • Stronger demo momentum on mobile: the information hierarchy is tuned for non-technical marketing managers, with value, steps, and CTA accessible without heavy scrolling. This shortens the path to “Try Factor 6” and supports demo intent.  
  • Higher clarity, less friction: the stepwise builder narrative, combined with feature proof and FAQs, answers objections early and keeps visitors in a trial mindset.  
  • Stable foundation for ongoing growth: Webflow enables quick iteration, while the site structure makes it easy to expand features, roadmap updates, and content without compromising speed or UX. The live footer credit reflects our build partnership.  

Want a similar conversion-first build? Explore our Website Development and Webflow Development services to see how we ship fast, SEO-ready, and scalable sites that convert.