During the Stars & Fashion event hosted by Mercedes VDH, guests could participate in an exclusive live auction experience — but the team needed a sleek, real-time auction web application that felt as premium as the brand itself. Our role at 6th Man Digital was to design the entire user interface in Figma, ensuring every detail aligned perfectly with the Mercedes visual identity: elegant, minimal, and unmistakably high-end.
The goal was to create a smooth, responsive design that matched the event’s luxury aesthetic while maintaining clarity and usability under time-sensitive, live-auction conditions. The result is an interface that looks and feels like Mercedes-level craftsmanship — modern, balanced, and built for performance.
What we delivered
A premium auction experience built for real-time performance under pressure.
Guests could bid simultaneously from any device during the Stars & Fashion event.
Every pixel aligned with the Mercedes visual identity — elegant, minimal, high-end.
Full Figma design handoff with component library for future event applications.
Concurrent visitors bidding in real-time with no latency or dropped connections.
Approach
Designing a live auction interface that feels as premium as the brand.
Mercedes-level UI design
The Stars & Fashion event demanded an interface that matched the brand's luxury positioning. We designed every screen in Figma — from the auction overview to individual lot details and the bidding flow — using Mercedes' visual language: dark tones, precise spacing, and restrained typography.
The result feels like it was built by Mercedes' own product team. Elegant, minimal, and unmistakably high-end.
Real-time bidding architecture
Live auctions have no room for lag. Multiple guests needed to see the same lot, place bids simultaneously, and receive instant feedback on whether they're the highest bidder — all within milliseconds.
We designed the UX to handle concurrent users seamlessly: live bid counters, instant status updates, and clear visual states for outbid, winning, and auction closed.
Responsive event experience
Guests at the event used their own phones and tablets. The interface had to work flawlessly across every screen size — from an iPhone SE to an iPad Pro — while maintaining the premium feel.
We optimized touch targets for bidding buttons, ensured bid confirmations were unmissable, and kept the layout clean under time pressure. No fumbling, no confusion, just bid and go.
Clarity under pressure
Auction UX is uniquely challenging: users make financial decisions in seconds, often competing against others in the room. Every interface element had to reduce cognitive load.
Clear bid increments, prominent countdown timers, and strong color contrast between states (active, outbid, won) ensured guests could focus on the experience, not the interface.
Need a custom web application?
We start every project with Sprint 0
Before building, we align on goals, scope, and technical approach. Sprint 0 gives you a clear blueprint — whether it's a real-time auction app, a SaaS platform, or a complex Webflow build.
Discover Sprint 0