Everything we have written down.
Guides, playbooks and field notes on Shopify, rankings and replatforming. Written by the people doing the work.
All articles.
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- Platform
- Shopify
10 Things That Surprised Me in Shopify’s Winter '26 Update and What It Means for Your Store
Deep dive into Shopify Winter '26 update: AI, experiments, checkout and catalog changes, plus what they mean for growth, ROAS and ecommerce teams.
Arthur Lauwers
- Ads
- Ecommerce SEO
- Tracking and data
Performance Max explained: assets, audience signals, and control levers
Learn what Performance Max is, how it works across Google channels, which assets and audience signals to use, and what control levers still matter.
Arthur Lauwers
- Ecommerce SEO
- Shopify
ecommerce seo checklist: speed, schema, and content fixes
Use this ecommerce SEO checklist to fix speed, schema, and content issues holding back your store. Practical, low-fluff wins for European ecommerce teams.
Wout Blockx
- Shopify
- Platform
How to remove 'Powered by Shopify' from your webshop
Remove the 'Powered by Shopify' text from your webshop: step-by-step using theme language or code, mobile & Dawn tips, and quick replacement ideas.
Arthur Lauwers
- Tracking and data
How does server side tracking work?
Learn how server side tracking collects data, improves accuracy, and protects privacy. Practical setup steps, pros and cons, and when to move server side.
Wout Blockx
- Shopify
- CRO
How to implement a post-purchase survey in Shopify
How to implement a post-purchase survey in Shopify: step-by-step setup, top apps (KNO, Qikify), pixel mapping, GDPR notes, testing and response-rate tips.
Arthur Lauwers- Ecommerce SEO
Should You Index Filter Pages in E-Commerce for SEO Gains?
Learn how to handle indexing filter pages in your online store to boost SEO, enhance user experience, and drive more organic traffic.
Arthur Lauwers- Migration
Which CMS Best Boosts Your SEO? WordPress, Shopify, or Headless
Discover how your CMS choice WordPress, Shopify, or Headless impacts SEO performance, website speed, and user experience. Make an informed decision.
Arthur Lauwers