From a hunch to a shipped, measured change.
Ideation, the statistics to prove it or drop it, the build, and the follow-up. A low volume store gets an honest read too: we will not sell you significance you do not have.
Shopify CRO is different.
It is not just A/B tests. It is ideation, an honest statistical read, and an experiment that actually ships.
Ideation
You already have the ideas. We turn them into hypotheses that can be tested against real data, instead of handing your gut feel back to you with a chart under it.
Analytics and statistics
The read that proves an idea, or kills it. A store with low volume still gets an honest answer, including when the honest answer is that the test cannot reach significance.
Build and follow-up
We build the experiment, ship it live, and stay on the data once it is running. Nothing sits in a queue waiting on someone else's developer.
We work with your team, not around it.
The split is agreed before the first test, so nothing sits idle waiting on the wrong side of it.
You know the margins, the seasonality and the question that arrives in support every week, and that context is where the good hypotheses come from. If your team can already change a line of copy or swap an image, we hand that back rather than bill for it.
- Business context and ideas
- Customer support signals
- Content and copy tweaks
What to test, against which metric, at what sample, and when to call it. Then the variant itself, built by the same people who designed it, and the write-up that says whether it stays, goes, or runs longer.
- Hypotheses and statistics
- Experiment build and QA
- Follow-up after launch
Tests compound, hunches do not.
We would rather tell you a test cannot reach significance than sell you a number that only looks like one.
CRO is a long-term collaboration, not a run of one-off wins. Each test builds on the last, and the ones that fail still leave you knowing something you did not know before. A store with low volume gets an honest statistical read instead of false confidence, so nothing ships on a hunch alone.
Strategy and execution, same people.
Two-week sprints
Every sprint ends with something live: a test in market, a build shipped, or a read on the one before it. Never a status update on work that has not started.
- Sprint cadence
- Shipped weekly
Direct contact with experts
No account manager in between. You are in one channel with the people who write the hypothesis, build the variant and read the result.
No handover
Nothing gets written up as a deck for someone else to build. Whoever finds the opportunity writes the ticket and puts it live.
Same people, every sprint. Bring us the page you are unsure about.
Book an introductionWhat everyone asks before the first test.
Not seeing your question here? A free intro call will settle it, no obligation.
Sometimes, and sometimes not. Below a certain volume a test cannot reach significance in any reasonable time, and we will say so rather than run it and read the noise. There is usually still work worth doing: fixing what analytics and session recordings already show, and testing the few pages that do carry volume.
Until it has the sample it needs, which is decided before it starts rather than when the numbers look good. On most stores that is two to four weeks. Stopping the moment a result looks positive is the most common way to ship a change that does nothing.
You keep the learning and we revert the variant. A losing test tells you something about your customers that you did not know, which is why the write-up matters as much as the result. Expect roughly a third of tests to win outright.
Whatever fits your volume and your stack. If you already pay for one, we will use it. If you do not, we will recommend based on what you actually need rather than on what we have a partnership with.
A badly implemented one will, and it will cost you more than the test wins. We keep the payload small, avoid the render-blocking flicker patch where we can, and measure Core Web Vitals before and after so the cost is visible rather than assumed.
CRO runs as a monthly engagement rather than per test, because the value is in the sequence and not in any one experiment. The intro call is where we size it against your traffic and your roadmap, and you get a number before anything starts.
Yes, and most of the stores we test on are not ours. The first sprint includes reading the theme, so the estimate reflects the code that is actually there rather than the code we would have written.