We don’t just participate, we play to win

Programmatic Advertising Services

Programmatic advertising should create pipeline, not just impressions. At 6th Man, we plan, buy, and optimize programmatic advertising across display, video, native, audio, CTV, and DOOH. Our approach blends precise targeting, brand-safe inventory, and rigorous testing so every euro works harder. Pair your media with high converting landing pages and SEO for compounding growth.

Trusted by 20+ top companies.

Pretty banners are nice. Ads that scale are better.

Built for precision

We build audience strategies that combine first party data, contextual signals, and privacy friendly lookalikes. Target only the users who matter, at the moments that matter.

Access trusted inventory through PMPs, curated marketplaces, and direct deals. Strict controls for brand safety, fraud prevention, and viewability.

Brand safe, premium reach

Measurement that aligns to revenue

Clean tagging, CAPI where supported, and source of truth reporting. Track from impression to pipeline with clear CAC and ROAS guardrails.

Structured experiments, weekly decision cycles, and decisive budget shifts. Cut waste fast and scale winners with confidence.

Speed to learn and scale

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Starting from € 1.000/month

We have mastered performance driven programmatic advertising that balances precision, creative, and control. In the game of growth, focus and feedback loops win. Ready to level up together?

Programmatic advertising advantages for you

Programmatic advertising is more than turning on a DSP. It is an engine that converts audience insight into profitable reach. With 6th Man you get a plan that aligns offers, targeting, creative, and measurement so media spend turns into qualified demand.

6th Man for programmatic advertising

We do not chase cheap CPMs. We optimize to business outcomes.
Strategy, buying, and analytics operate as one integrated team.

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Paid media management

Our programmatic advertising process

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1. Discovery and goal setting

Align targets, CAC and ROAS thresholds, buying constraints, and brand guidelines. Audit current accounts, tags, analytics, and historical performance to map quick wins and structural fixes.

3. Media plan and inventory selection

Design a test ready plan across display, video, native, audio, CTV, and DOOH where relevant. Select PMPs and curated marketplaces. Set supply path optimization rules, viewability targets, and brand safety controls.

5. Creative system and feed setup

Produce modular creative with hooks, sizes, and motion for each channel. Set up dynamic product feeds or content feeds if applicable. Map messages and CTAs to audience intent and funnel stage.

2. Data and audience strategy

Build a segmentation plan using first party data, CRM signals, and consented audiences. Layer contextual categories, supply paths, and geography. Define prospecting, retargeting, and retention rules with frequency and recency caps.

4. Tagging and measurement architecture

Implement pixels, server side tagging where feasible, and event schemas. Configure UTMs, offline conversions, and deduplication. Validate attribution windows and create dashboards for spend, CAC, ROAS, MER, and pipeline value.

6. Campaign build, QA, and launch

Apply clean naming, budget rules, and test cells. Verify brand safety, viewability, and fraud settings. Run device, browser, and location QA. Launch with clear hypotheses and stop rules.

Why Choose 6th Man for your Programmatic Advertising

Many teams report clicks and move on. We connect spend to revenue, integrate with your funnel, and keep improving after launch.

Strategy first

Every choice maps to goals, ICP insights, and buying constraints. No random acts of media.

Transparent fees and supply paths

Clear pricing and SPO controls. You see where your euros go and why.

Brand safety and quality

Pre bid filters, IAS and MOAT where needed, and fraud monitoring. Protect the brand while reaching the right users.

Full funnel integration

Programmatic works with creative, landing pages, email, and sales enablement. The system is built to convert.

Experimentation framework

Hypotheses, sample size discipline, and decision calendars. Learn fast without guesswork.

Marketing team on demand

Scale specialists across strategy, buying, analytics, and creative. Get exactly what you need, when you need it.

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Proven track record in Programmatic

99%

Average core web vitals

+20M

Euro ad spend in the last 3 years

+200M

Organic impressions

30+

5 star reviews on Google and Sortlist

Our Tools and Partners

What we do not do at 6th Man

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No set and forget buying

Daily monitoring, weekly iterations, and monthly strategy reviews. Stagnation kills performance.

No spray and pray targeting

Precision beats volume. We protect CAC by focusing on qualified reach.

No black box metrics

We align on definitions and show the full path from spend to revenue. Visibility builds trust.

No vanity viewability padding

Quality inventory and real engagement matter more than inflated numbers.

What makes Sixth Man different

6th Man
(Team on Demand)

Agencies

Pricing
Fixed
Hourly rate
Media Buying
Included
Included
Tracking
Top notch server-side
GDPR compliant at best
Statistics
Data-driven, always
Superficial
Landing Pages
Always included
Out of scope
Video Ads
Included
Sometimes
Static Ads
Included
Most of the time
Financial Projections
Included
None
Swipe to discover our edge
4.9

Average rating based on 20+ reviews

Sixthman Sortlist
5.0

Arthur and his team built a website for us from scratch that is seamlessly integrated with all the new tools needed to compete effectively with our colleagues.

Nicolas Nys
Inboedelservice Leuven
5.0

The dedication, drive, and knowledge that Arthur brings to the table. A true expert in his field, he always works in a very well-founded manner. He ensures that you achieve results and also explains in clear language how the results were achieved and where there is still room for improvement. His eye for detail and the speed and openness of mutual communication were excellent.

Louis Helsen
De Plantrekkers
5.0

Sixthman assisted us with a specific recruitment campaign. We were very surprised by the speed of the results!

Amaury Stroobant
WAVEMATE BV
5.0

Sixth Man worked very proactively and meticulously on our campaigns. They provided a total package, from setting up the advertisements to management and detailed reporting.

Wout Blockx
Bast Agency