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Bram Vuylsteker is a freelance copywriter, voice-over artist, and podcast producer with a strong focus on content that works — strategically, creatively, and human. He helps brands and organisations clarify their message and communicate it with credibility, through both words and audio. Not by being louder, but by being more precise.
Bram Vuylsteker is a freelance copywriter, voice-over artist, and podcast producer with a strong focus on content that works, strategically, creatively, and human. He helps brands and organisations clarify their message and communicate it with credibility, through both words and audio. Not by being louder, but by being more precise.
His work always starts from a simple question: what do you really want to say, and why should anyone care?
Bram lives and works between Ghent and Barcelona, and previously gained international experience in London, Adelaide, and Melbourne. His professional background is rooted in radio: at Studio Brussel, he worked as a presenter and producer. That experience shaped his sense of timing, tone, and storytelling, skills that still form the backbone of his work today. The name Vedetski originated during that period and later became his creative brand.
Bram strongly believes in the implementation of artificial intelligence within copywriting. He sees AI not as a replacement for writers, but as a powerful tool to think faster, structure ideas, and iterate more efficiently. It enables quicker experimentation and clearer translation of complex information.
At the same time, he is convinced that the true value of a professional copywriter does not lie in generating text, but in everything that comes after:
reviewing, rewriting, editing, refining, and above all making text feel human.
Great copy has rhythm, empathy, and context. This is where human judgment remains essential, and where Bram adds real value. AI accelerates the process; the copywriter remains responsible for the final result.
Copywriting
Strategic, natural-sounding copy for websites, brand stories, long-form content, campaigns and tone-of-voice development.
Voice-over
Professional recordings in Dutch and English for video, podcasts, commercials and branded content.
Podcast production
End-to-end podcast support, from concept to publication, with a strong focus on storytelling and listening experience.
Airbnb · Nike · Uber · IKEA · Tomorrowland
Ancienne Belgique · Mobile Vikings · De Morgen
Ghent University · Flemish Government
His style is accessible yet thoughtful: never generic, never overdone, always adapted to brand, medium and audience.
Dutch (Flemish) — Native
English — Fully bilingual
