On january 1st, we started a lead generation campaign using SEO and SEA for a local moving company. We consistently grew the amount and lowered the cost through smart landingpages, SEO and SEA.
On January 1st, a local moving company partnered with 6th Man Digital to launch a scalable lead generation campaign. The goal was simple: increase the number of qualified leads while lowering acquisition costs. We combined SEO and SEA to dominate local search results and implemented smart, conversion-driven landing pages to turn clicks into booked moves.
Our strategy focused on targeting high-intent local keywords, optimizing ad spend, and refining ad copy and UX continuously. On the organic side, we built a strong local SEO foundation, improved site speed, and created optimized content around location-based moving services.
Within months, the moving company saw a consistent rise in leads and a sharp drop in cost per lead (CPL). By combining SEO and SEA strategically, we achieved sustainable traffic growth and higher-quality inquiries, not just more clicks, but more customers. The optimized landing pages played a key role in converting visitors efficiently, while data-driven campaign adjustments kept performance improving month after month.
The result: a predictable, profitable lead generation machine for a local service business, built to scale.
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