Marketing for businesses with (complex) products
When your product is complex, your marketing needs to make it simple, without losing the substance. At 6th Man, we help technical, industrial, and product-driven companies bridge the gap between innovation and market impact. We combine strategy, content, and data to position your product clearly, reach the right buyers, and drive commercial growth.
Trusted by 20+ top companies.














Growth requires more than ads or SEO alone. At 6th Man, we bridge media, data, and development, so nothing falls between the cracks. Where others stop, we go all in.
How we help complex product businesses grow
Product positioning
We define your message so your audience understands what your product does and why it’s better.
From launch planning to scaling, we help you bring your product to market with confidence and structure.
Go-to-market strategy
Content and messaging
We turn complex specs into clear, customer-focused communication that drives engagement.
We combine paid, SEO, and analytics to generate consistent, high-quality demand.
Digital performance
Average core web vitals score of websites we build
Ad spend in the last three years
Impressions from organic rankings in Google in 2024
5 star reviews on Google and Sortlist
Why complex products need smarter marketing
Marketing a complex product isn’t about flashy ads or features. It’s about helping people get it and building trust in what you’ve built. At 6th Man, we work with deeptech, B2B, and industrial companies to uncover the essence of their product and turn that into marketing that drives real business outcomes.
We translate innovation into growth
Our clients build the future. We make sure the market understands it.

Our product solutions
Where others stop at awareness, we go all in, from defining your offer to building the funnel that converts it.
High-volume e-commerce
Scale faster with performance marketing built for speed, reach, and ROI.
High-ticket e-commerce
Turn complex buying decisions into confident conversions through smart, data-driven marketing.
What
marketing team on demand
really means
We integrate with your team
We don’t work for you, we work with you. Our experts plug directly into your marketing operations, aligning with your tools, goals, and workflows. You get the speed and collaboration of an in-house team, without the hiring hassle.
Need us in your office? We’ll be there. Prefer to keep it remote? That works too. Our flexible setup means we adapt to your needs, not the other way around.
Remote or on-site, whatever gets results
No middlemen. Direct access to experts.
You work directly with the people doing the work: strategists, designers, developers, and growth specialists. No account managers, no layers, no lost context. Just clear communication and fast action.
Technical, creative, and strategic minds under one roof. From marketing automation and CRM to content, performance, and design, our team combines every skill you need to move the needle. That’s how we cover more ground and deliver faster.
One team, all the expertise you need
Case Studies
Step into our cases, where each success story is a game-winning play that proves our strategies deliver the ultimate competitive edge.

Discovering organic search opportunities for Haystack
We guided Haystack through a Sprint 0, uncovering untapped organic search opportunities. This foundation gave them a clear SEO roadmap to grow visibility and attract their ideal audience.


Realtime auction application for Mercedes
We created a real time auction web application to use during the stars&fashion event of Mercedes VDH.


Website redesign for MDH
MD Hospitality had an outdated website that was difficult to manage. The result: a modern, fast, and fully CMS-driven website in three languages (NL/FR/EN), ready for growth.


Website Development for Antiquair Online
Antiquair Online had an outdated site without a clear SEO foundation. The request: a Webflow website with a unique vintage look, optimized for organic growth and easy management.

Website redesign for ISL
Inboedelservice Leuven had an outdated website that converted poorly and was difficult to manage. The request: a modern, fast, and fully CMS-driven website with a focus on conversion and subtle animations.


Lead generation For SCALARA
The German proptech startup SCALARA needed a new stream of leads. We used SEA and SEO to gather them. The results speak for themselves.

(Anonymized) Lead generation for a local moving company.
On january 1st, we started a lead generation campaign using SEO and SEA for a local moving company. We consistently grew the amount and lowered the cost through smart landingpages, SEO and SEA.


Kramon
The internation renowed photographer and author Kristof Ramon, needed a webshop to sell his books and prints. We made sure all technicalities were spot on.


SEO for deplantrekkers.com
On january 1st 2023, deplantrekkers.com started a trajectory with us with 1 simple goal: get more relevant organic traffic to grow the brand. The results? They are the biggest non-chain and non-farmer owned webshop in BeNeLux. We used SEO, SEA, automation and custom shopify developement on the webshop to get there.

Why choose 6th Man for your complex product business
Most agencies don’t understand how to market complex products. We do. 6th Man connects product, marketing, and data into one clear growth system, helping you communicate your value, reach your audience, and drive measurable results.
Deep understanding
We know how to position technical products for both technical and commercial buyers.
Strategic clarity
We help you simplify your story without losing your edge.
Full-funnel marketing
From awareness to conversion, we connect every stage of your customer journey.
Direct access to experts
No middlemen, no juniors, just experienced marketers who get your business.
Integrated growth approach
We align media, data, and development so nothing falls through the cracks.
Transparent scope-based pricing
Clear deliverables, clear invoices, and results that speak for themselves.