Marketing for businesses with (complex) products
When your product is complex, your marketing needs to make it simple, without losing the substance. At 6th Man, we help technical, industrial, and product-driven companies bridge the gap between innovation and market impact. We combine strategy, content, and data to position your product clearly, reach the right buyers, and drive commercial growth.
Trusted by 20+ top companies.
Growth requires more than ads or SEO alone. At 6th Man, we bridge media, data, and development, so nothing falls between the cracks. Where others stop, we go all in.
How we help complex product businesses grow
Product positioning
We define your message so your audience understands what your product does and why it’s better.
From launch planning to scaling, we help you bring your product to market with confidence and structure.
Go-to-market strategy
Content and messaging
We turn complex specs into clear, customer-focused communication that drives engagement.
We combine paid, SEO, and analytics to generate consistent, high-quality demand.
Digital performance
Average core web vitals score of websites we build
Ad spend in the last three years
Impressions from organic rankings in Google in 2024
5 star reviews on Google and Sortlist
Why complex products need smarter marketing
Marketing a complex product isn’t about flashy ads or features. It’s about helping people get it and building trust in what you’ve built. At 6th Man, we work with deeptech, B2B, and industrial companies to uncover the essence of their product and turn that into marketing that drives real business outcomes.
We translate innovation into growth
Our clients build the future. We make sure the market understands it.
Our product solutions
Where others stop at awareness, we go all in, from defining your offer to building the funnel that converts it.
High-volume e-commerce
Scale faster with performance marketing built for speed, reach, and ROI.
High-ticket e-commerce
Turn complex buying decisions into confident conversions through smart, data-driven marketing.
What
digital marketing team on demand
actually means
Work inside your company, not outside it.
We don't send reports from a distance. We join your tools, your meetings, and your workflow. Remote or on-site, whatever moves things forward.
Direct access to the people doing the work.You work with the strategists, developers, and specialists executing your marketing. No layers, no lost context, no waiting for approvals.
No account managers
Digital marketing skills under one roof.
Web, SEO, SEA, UX, and landing pages, all handled by one embedded team working toward the same goals.
No juniors finding their feet on your budget. The people we put in are the people who get it done.
Senior execution from day one.
Case Studies
Step into our cases, where each success story is a game-winning play that proves our strategies deliver the ultimate competitive edge.
Web app development for Factor 6
Factor 6 had a clear idea: an AI-powered platform that generates on-brand blog content, glossary entries, matching visuals, and rich items all from a single workflow. The problem? Nothing existed yet. We built the full platform from scratch in NextJS with Supabase, going from zero to a production-ready app designed for fast onboarding, reliable generation, and full operational visibility.
SaaS Webflow website: design and development for Factor 6
Factor 6 is an AI SEO content platform that turns keywords and brand inputs into research-backed, optimized articles. They had the product, but no website that could sell it. We designed and built a conversion-focused Webflow site from scratch, engineered to move visitors from first impression to demo request as fast as possible.
Campaign landingpage for Bomenplandag
Groenvanbijons needed a landingpage for their boomplantdag campaign, so we created a killer landingpage.
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Discovering organic search opportunities for Haystack
We guided Haystack through a Sprint 0, uncovering untapped organic search opportunities. This foundation gave them a clear SEO roadmap to grow visibility and attract their ideal audience.
Realtime auction application for Mercedes
We created a real time auction web application to use during the stars&fashion event of Mercedes VDH.
Website redesign for MDH
MD Hospitality had an outdated website that was difficult to manage. The result: a modern, fast, and fully CMS-driven website in three languages (NL/FR/EN), ready for growth.
Website design & development for Antiquair Online
Antiquair Online is a Leuven-based antique dealer specializing in buying vintage furniture, jewelry, design pieces, and collectibles. Their old website was dated, hard to manage, and invisible in search results. We designed and built a bespoke Webflow site that captures the authentic feel of the antique trade while providing a scalable SEO foundation with 19+ category landing pages, schema markup, and a CMS the team can manage independently.
Website redesign for ISL
Inboedelservice Leuven is a property clearance company serving Leuven, Hasselt, and Mechelen. Their old website was outdated, slow, and hard to manage. Visitors dropped off before requesting a quote, which meant leads were leaking at every step. We redesigned and rebuilt the entire site in Figma and Webflow, turning it into a fast, conversion-focused platform that the team can manage independently.
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Lead generation For SCALARA
The German proptech startup SCALARA needed a new stream of leads. We used SEA and SEO to gather them. The results speak for themselves.
SEO for deplantrekkers.com
On january 1st 2023, deplantrekkers.com started a trajectory with us with 1 simple goal: get more relevant organic traffic to grow the brand. The results? They are the biggest non-chain and non-farmer owned webshop in BeNeLux. We used SEO, SEA, automation and custom shopify developement on the webshop to get there.
Why choose 6th Man for your complex product business
Most agencies don’t understand how to market complex products. We do. 6th Man connects product, marketing, and data into one clear growth system, helping you communicate your value, reach your audience, and drive measurable results.
Deep understanding
We know how to position technical products for both technical and commercial buyers.
Strategic clarity
We help you simplify your story without losing your edge.
Full-funnel marketing
From awareness to conversion, we connect every stage of your customer journey.
Direct access to experts
No middlemen, no juniors, just experienced marketers who get your business.
Integrated growth approach
We align media, data, and development so nothing falls through the cracks.
Transparent scope-based pricing
Clear deliverables, clear invoices, and results that speak for themselves.
Average rating based on 20+ reviews
6th Man brings deep experience and a pragmatic mindset, striking the right balance between ambition and realism while improving both internal and external processes
Their structured, step-by-step approach and sharp strategic thinking laid a strong foundation for our SEO strategy, with clear expectations set for long-term ROI.
Arthur and his team built a website for us from scratch that is seamlessly integrated with all the new tools needed to compete effectively with our colleagues.
The dedication, drive, and knowledge that Arthur brings to the table. A true expert in his field, he always works in a very well-founded manner. He ensures that you achieve results and also explains in clear language how the results were achieved and where there is still room for improvement. His eye for detail and the speed and openness of mutual communication were excellent.
Sixthman assisted us with a specific recruitment campaign. We were very surprised by the speed of the results!
Sixth Man worked very proactively and meticulously on our campaigns. They provided a total package, from setting up the advertisements to management and detailed reporting.
6th Man’s hands-on attitude and fast problem-solving made the collaboration smooth and efficient, delivering a website that simply looked right and worked as expected.
6th Man stayed sharply focused on our goals and delivered a highly functional website in a short timeframe, creating a clear improvement in both structure and performance.
